“The agreement offers a unique opportunity for our teams to benefit from deep international experience, as well as a portfolio of new marketing and communication services that will create enormous value, both for our talent and for our clients around the world” Eyears commented.
Expansion (E): What is the reason for the sale of 70% of your shares to this international group?
Jaspar Eyers (JE): To grow as leaders in new sectors that we have not explored and to open new markets and services to attract new opportunities and grow more in the coming years.
E: What will be the changes that we will see with this transaction?
JE: We will continue working as Another. Rodrigo Peñafiel and I continue as partners. In the medium term we will have new services. Among the first changes will be the immediate presence of SEC Newgate in emerging markets such as Mexico, Argentina, Brazil, Chile, Colombia, Costa Rica, Panama, Peru, Uruguay and Miami in the United States, as well as the reach in 14 more countries in Latin America. This in Another it opens the door to the rest of the world for us to continue leaving our mark in the same way we have done for 18 years.
E: What are the new marketing services that you are going to offer?
JE: Public affairs, corporate affairs, research and artificial intelligence. 2022 has become a decisive year for us, and together with SEC Newgate we joined the Transformative Project that this agreement represents. We will now be a global agency for public and corporate affairs, marketing and communications.
E: What will the company’s new business model look like?
JE: There will be no new business model. We will continue the same, but with a larger offer of services in the Latin American market, and now with global expansion and growth.
E: What will be the differentiating value in the different markets where you will operate?
JE: It will give SEC Newgate a very strong competitive advantage in Latin America, while for us it gives us a value of being part of a global group. Now it will be much easier to bring a global service offer to our local customers.
E: How are you guaranteeing the certainty and confidence of the stakeholders after this new acquisition?
JE: Rodrigo Peñafiel and I continue in the direction to continue working hand in hand, to give continuity, with the aim of maintaining our vision for the expansion of Another.