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On Monday we saw the return of Coca-Cola as a great advertiser with a tremendously artistic campaign.
By Tuesday we found out that Taiwan was paying to visit their country.
On Friday, for example, we reported the removal of the ahuehuete from Paseo de la Reforma.
This week we witness a series of facts and postures that account for the news what were they trend because of his relationship with marketing.
Monday
The new one Campaign of Coca-Cola with classic and contemporary artists returns the company to the career of advertising campaigns executed by large advertisers.
In this advertising piece, Pratik Thakar, global head of creative strategy and integrated content for Coca-Cola explains that the drink is the piece of art, so when activating artists like Edvard Munch with his The Scream or iconic pieces like The Girl with the Pearl Earring by J. Vermeer, we managed to understand the challenge in communication of achieving iconic moments with transcendent creative pieces both creatively and commercially.
Tuesday
Taiwan pays tourists to visit the city and thereby achieve a unique experience, since the health contingency contracted industries such as tourism.
In this interesting bet, authorities of that country implemented an action with which they offer tourists and tourist groups money to help them with their expenses during their visit, either by paying for a hotel reservation or food during their stay.
The action of motivating the visit of tourists with this type of incentive has already been motivated in other countries such as Italy, where in exchange for the purchase of a stay package in a certain region of that country, the local authorities are responsible for the expenses transfer by train.
Wednesday
The 8M march was present in Mexico City and other regions that commemorate this special date and the movement, thereby unleashing all kinds of reactions from brands such as Carl’s Jr., which activated a strange promotion that tried to make the Women who bought their combo that day would receive a caloric shake for free.
This measure was criticized on social networks by users, who asked the brand to better offer quality benefits to its employees, so the brand’s post, instead of adding it to the conversation, earned criticism against it.
Thursday
Talent management told a story of how to work in other countries and achieve economic objectives, with the salaries received in these places.
Traveling with Adrián is the account that revealed what is received as a salary washing dishes and explained that he has a salary of three thousand 750 dollars, something equivalent to more than 67 thousand pesos.
“It is worth clarifying that it is an expensive country as well, but you can still save a lot. The good thing about this country is that it also has a double season, you can come to work in winter, like in summer”, he explained when explaining how expanding talent management to an international market increases the chances of being hired.
Friday
Reforma ran out of ahuehuete and in this new bet, the Ciudad de México brand once again experienced criticism against local authorities, due to the failure of this tree to develop its foliage.
The idea of planting an ahuehuete in the roundabout of La Palma was due to the fact that this species had been removed due to being sick. The second tree was brought in, but it did not turn green either and became the object of criticism from opponents of the current administration.
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