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His success already accumulates more than 327 million views on YouTube.
Shakira is one of the most listened to Latinas on the video platform, YouTube.
Shakira He has been in the public eye most of his life, mostly due to his numerous successes and appearances in World Cups or even the Super Bowl, but since last year the infidelity of his ex-partner Piqué is the only thing he knows about. has talked about her, before this the Colombian has decided to release two singles “Monotonía” and “Music Sessions #53” together with BZRP, from where her famous phrase has come “Women don’t cry anymore, women bill”from which he was inspired to launch a sweatshirt through his virtual store.
The Colombian is one of the three Latinos who are on the list of the most viewed videos on YouTube Until January 2023, in this list Luis Fonsi and Daddy Yankee occupy the first place with their hit “Despacito”, which reached more than 8 billion views, in second place is Chombo with Cutty Ranks with the song “Dame your little thing”, which accumulates more than 4 billion views; in third place is Shakira With his hit “Waka Waka” for the 2010 World Cup, this hit has accumulated more than 3 billion views on the video platform.
Shakira, Daddy Yankee and Luis Fonsi are the three Latinos who are found more than once on this list, the Colombian within this top positioned “Waka Waka” in third place, and “Blackmail” in sixth place, the latter in collaboration with Maluma ; in the case of Yankee and Fonsi, they positioned themselves a second time with “Con Calma” and “Échame la culpa” respectively.
After throwing the Music Sessions #53, Shakira in addition to accumulating views and be a trend in social networksalso influenced brands like Casio and Rolex, which had a mention within the song; the success was published on January 11, 2023, and only in the four days after, two brands mentioned, they won about 70 and 40 million dollarsthis according to reports Media Impact Value (MIV). In the case of Casio, 41 million were generated by conversations on social networks, while online mentions were estimated at 29 million. Rolex raked in about $20.8 million, which came from social media, while $19.7 million came from other online sources.
Shakira wears out a sweatshirt with her phrase “Women no longer cry, women charge”
Shakira has been trend the last few weeks after opening the Music Sessions #53 with BZRPthe success that up to now has generated more than 327 million views on YouTube It is in response to Piqué’s infidelity, the former partner of the Colombian with whom he had a twelve-year relationship, in addition to two children, the former soccer player would have cheated on the singer with Clara Chía, an employee of Piqué’s agency in Spain.
After the commotion caused by the Colombian when the song was released, it became a trend in multiple social networks, TikTok soon created trends with success, in addition to various memes on Facebook and Twitter.
In addition to the melody, what his audience liked the most were the iconic phrases that the song left behind, such as “Sorry that you sal-pique”, “She has the name of a good person, Clearly it is not as it sounds” or “Women are already they don’t cry, women pay for it”, which is the main phrase of this sweatshirt.
Shakira hhas launched its own virtual store “Shakira.store”where in addition to finding sweatshirts or t-shirts, you can buy special editions of the singer’s records and even tote bags, specifically the sweatshirt with the legend “Women no longer cry, women bill” It is already sold out in all available sizes and there is also a waiting list to get it. The piece costs $60 and is a limited edition.
Undoubtedly the success of Shakira It came to stay as one of his classics, just as “Anthology” or “Torture” do not go out of style over the years, the session with BZRP will continue to accumulate views on all platforms; The Colombian strategy has worked, and the betrayal turned it into something profitable that accumulates a large number of profits.
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