this week various news were marketingsuch as the measures announced by Walmart, with which it adapts its inventory to inflation, where consumer habits reduce the times they buy and the amount of money they spend. It also leaves the traditional point of sale and now takes the stores to a non-traditional segment.
Amber Heard is another trend that occurred this week, where the actress revealed the losses she has lost in the trial against her Johnny Deppthereby estimating losses of between 47 Y fifty millions of dollars. Along with these news that were marketing, H&M, Heineken Y Taco Bell They also staged relevant events in this regard.
Walmart and its measures against inflation
Walmart launched a program for the sale of used products, it also unveiled an unexpected measure, which is its arrival in remote places with shops on wheels. The program of used products that you sell in your store,“Free Assembly”is added to another strategy such as the launch of a low-cost contact lens package, compared to the rest of the optical offer.
The concept of mobile stores The General Store by Walmart is intended to carry small formats from the store of Walmart to vacation centers in remote places such as camping centers.
Within fast food we were surprised by the arrival of a Mexican pizza at Taco Bellwith a food permanently on the chain’s menu, which undoubtedly marks a new experience of retail in the market.
Amber Heard
The costs of the lawsuit between Amber Heard Y Johnny Depp have come to light and before the trial, the defamatory statements of the actor against his ex-partner added between 47 and 50 million dollars.
The estimate is added to the more than 10 million dollars that the actress had to pay to lose the trial against the protagonist of the Pirates of the Caribbean franchise, one of the most successful franchises in the film market.
The transcended ones on the judgment Heard–Depp establish a last episode in the relationship between the actors and related brands such as Disney Y Warner.
The Mexican takes a strong step in fast food
Taco Bell is one of the fastest growing franchises in the market. fast food in the United States and the taste for Mexican has been a key feature in its menu. The brand will launch the next fifteen of September Mexican pizza and although its ingredients include beans and cheese, the chain’s decision is to keep it permanently on the chain’s menu.
There is no doubt that the value of the menu and focusing it on experiences such as Mexican gastronomy plays the new winning balance for brands, especially when they compete in a market where consumer segments such as Hispanics have a key weight.
H&M’s son
We recently announced the opening of Nike Stylea store of the leading brand in value within apparel, with an inventory of garments with casual designs and that completely distance themselves from the sports disciplines in which H&M has grown, first with a timid line aimed at practicing sports and now with a new concept that moves away from the stereotypes of “sportswear” and that the Swedish brand calls as “movewear”.
This movement marks a very interesting change in apparel, where brands are increasingly concerned with healthy lifestyles promoted after confinement, where physical activity then not only gains strength, but also demand.
Design in times of difficulty
Design is key to the communication of a brand and a way of informing the consumer that it accompanies him in unexpected situations, such as a months-long drought in Nuevo León, led to Heineken to canning water to distribute it among the inhabitants affected by the shortage in the state.
The conversion action is added to other actions that have been seen in brands such as Zara, which in full contingency left the clothing maquila for clinical clothing to dress health personnel.
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