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As of today, the Kings League is the account with the most views on Twitch, surpassing the numbers of giants such as Ibai Llanos, AuronPlay, among others.
Currently, Ibai Llanos has more than 12 million followers on Twitch and is one of the streamers best paid on the platform.
For years, the profession of “streamers” has gained ground, mainly, among the young people of Generation Z.
The Kings League, the tournament held by Ibai Llanos and Gerard Piqué, continues to reap success and now it is McDonald’s who has decided to join one of the most viral events at the beginning of the year.
The beginning of 2023 came with one of the events, perhaps, most anticipated by a large number of Twitch fans, this being one of the most used platforms since the health emergency.
And it is that, as has already been said and written from various trenches, the reality that arrived with the Covid-19 brought with it new habits in a society that was forced to take refuge in the internet as an escape valve from everything that is mentioned in the news and in the different portals that talked about the effects of the disease.
According to agency data 3AW, Currently, Twitch spends around 60 million hours of views per daya reaction that is inescapably due to the effects caused by the global confinement that took place from March 2020 and until a large part of 2021.
Today, according to what twitchtracker mentionsthe Amazon-owned platform has an estimated more than 26 million registered users, of which there are approximately nine million content creators, undoubtedly positioning itself as one of the winning platforms in the pandemic.
McDonald’s “forgives” Ibai Llanos and joins the Kings League
Today, when talking about Twitch, it is inevitable to talk about personalities such as Ibai Llanos, AuronPlay, El Rubius, among others, who, in some way, have stood out for being part of a generation of content creators who, without a doubt, opened the way for the new generations that, today, seek to be creators or streamers.
In this context, we can say that the profession of streamer continues to gain ground among young people, who, driven by the aforementioned personalities, want to live from their own content.
However, This 2023 started in a great way for Twitch, thanks to the initiative that Ibai Llanos, Gerard Piqué and The Grefg launched under the name of “Kings League”a fut 7 tournament in which streamers, players and former soccer players participate, among others.
In fact, just a few days ago it was revealed that the Kings League was placed as the account that registered the most views on Twitch in January, surpassing the numbers of Ibai Llanos, AuronPlay, among others.
Thus, due to the success of said tournament, the Kings League has a new sponsor and it is McDonald’s, a fact that can be described as a kind of “forgiveness” by the brand towards the Spanish.
“At McDonald’s we want to offer moments of entertainment and fun also to all those who enjoy initiatives as innovative as the Kings League,” McDonald’s said in a statement.