If you want to make a business focused on Generation Z, you must know and understand the young people born from 1995 onwards. And what is Generation Z like? Also known as centennial.
They love work flexibility because it makes them feel satisfied and happy. It is something that allows them to improve their balance between work and personal life. This is revealed by the 2023 Global Survey of Millennials and Generation Zprepared by Deloitte.
The top four concerns for Gen Z are the high cost of living, unemployment, climate change and mental health, the report notes.
Many young people do not have enough salary and have to take a second job to make it to the end of the fortnight. But they don’t just have financial concerns. In addition, they feel exhausted and stressed by the pressure of workloads. Therefore, they are concerned about their mental health.
But there is something else: they are afflicted by the deterioration of the planet. In fact, the Generation Z agree that the world is at a breaking point. They also believe that companies must go beyond profit. For example: Treat all people equally; make real commitments to mitigate climate change and generate a positive impact on society.
But that is not all. For centennials, company values are very important. Some of them reject tasks for ethical reasons and others have declined job offers because they do not align with their moral principles.
Now that you know more about Generation Z, here are five opportunities to do business with centennials:
Online job board
Many young people are looking for a job. Work from home, part time, ideal vacancies for your profile. On the other hand, businesses require staff. Therefore, with your online platform you could connect candidates and companies.
The idea is to offer vacancies in your city and then expand to other municipalities until you cover a state. In Mexico, a success story is World OCC, founded in 1996 by José Manuel Álvarez. Today it belongs to the Australian Seek, a group of the largest employment exchanges in the world.
Digital mental health platform
If you want to help young people to be better and happier, you could start with a technological platform that is a bridge to connect patients with psychologists.
You could give therapy by video call individually, but the ideal is to sell consultations for all the collaborators of a company, business or institution. A good example in Mexico is Tell me who has managed to put together a good team of certified psychologists.
In our digital magazine undertake we had Cuéntame as a success story. You can read the full story here.
vegan restaurant
Generation Z is convinced that excessive consumption of meat and dairy is devastating the planet. Therefore, they have a meat-free diet. So, you could bet on offering them delicious vegan food. What would your menu be?
VegAmo It is “food without guilt in the center of CDMX”. “Totally free of animal cruelty.” It started in 2016 as a cafeteria and soon became a restaurant with a varied offer of innovative foods.
gluten free dessert shop
Centennials want to eat delicious gluten-free desserts. So you can specialize in making healthy cakes, cookies, bread or cupcakes. The challenge is to make them without wheat.
In the otilia They make 100% gluten-free, chemical-free, preservatives, and refined sugar-free pastries, pastries, bakeries, and ice creams in their own ovens. And you, what ingredients will you use to make a unique mix?
home recycling
It is an environmental service that you can provide to your population, city or state to collect and transport recyclable waste by bicycle. The journey is from the home to the collection centers. A recovery fee is charged.
Bike Recycling Mexico works with PET plastic bottles, tetrapak containers, aluminum cans, Nescafé capsules and electronic waste. In their social networks you can request a quote and schedule your collection by WhatsApp.
Finally, in order for you to decide which business to start for Generation Z or centennials, you must know and understand them better. Take more interest in this group of young people concerned about the world situation. Research about them. Examine them. Watch them and you will discover more about their way of thinking and acting. Today is a good day to start making your venture a reality!