The podcast corporate a good tool marketing digital that allows brands to reach their consumers directly without resorting to radio or television.
The podcast is a audio file that is downloaded from the Internet by subscription, so that the consumer periodically receives the requested audio through the network, so that he can then listen to it on his computer or download it to his cell phone.
In the corporate podcast, your company can communicate without a time limit everything that interests your consumer, in an entertaining and highly interesting way to a very focused audience, and most importantly, with professional quality.
Unlike other media, the podcast attracts the interest of the public, instead of “pushing” the information, since it has content that is sought by the consumer.
Currently, large companies and professionals around the world use the podcast as a highly effective tool to communicate various topics directly to their target audience, and you can be the first in your market to have this new technology.
It is very easy to develop one, you just have to follow the recipe that we give you here:
1. Record your audio file
You will need a program to record and edit sounds. A good option, due to the fact that it is free and easy to use, is Audacity; another would be Cool Edit.
Apart from the program, the only thing you will need is a microphone. There are all qualities but to record a podcast it does not have to be a very expensive one.
Connect the microphone to your computer and open the audio editing program. You will see a series of large buttons at the top of the screen, similar to those on any audio device: the red circle is for record, the yellow square is for stop and the green arrow is for play, the two lines are pause , to stop momentarily when you are playing.
2. Start recording
To test, it is best to record a track with your voice. Click the record button and speak into the microphone. Listen to what you have recorded by clicking the play button. Save what you have recorded by selecting from the File Menu: “Save project as”. It’s that simple.
3. Edit
Now you can start editing what you have recorded. If you want to remove a part, you can select it with the cursor directly on the track and click on the “Cut” button. If you want to move a piece of sound, select it with the cursor and move it with the “Copy” and “Paste” buttons.
4. Add Effects
You can add all kinds of effects to the sound you’ve recorded: fades, echoes, silences, etc. You only need to select the section where you want to apply the effect and, from the “Effect” menu, start testing. You can use the “Undo” function from the edit menu to remove the effects you don’t like.
5. Play background music
With the voice track that you have already recorded open, you must go to the Project menu and select the “Import audio” option. You will see that the audio you imported opens in a second track. These two tracks will play at the same time, unless you choose parts of the second track so that the music does not play during some parts of the voice recording (the first track), etc.
Save the tracks again and the program will merge the two tracks into a single file.
6. Convert your file to MP3
In order to use your audio file outside of the audio editing program, you will need to convert it to mp3 format, as they sometimes save it in another format. To do this, you must go to the File menu and select “Export as mp3”.
7. Create an RSS file
You have already recorded your podcast, now you just need to create an RSS feed and thus offer listeners the possibility of subscribing to your podcasts (this is necessary to sign up for iTunes Y Spotify), and promptly download the updates that you upload. If you don’t know anything about code, it’s best to use a code generator. feeds RSS such as FetchRSS (although there are many others).
Open the Notepad, copy the code generated by the generator of feeds and save this file with the name you want to give the podcast.
8. Post and check the RSS file
Now you need to upload your RSS file to a server. If you have your own website, you already have a server that you can use. You will have to upload the RSS and the mp3 file through your FTP program.
To check that your RSS file is correct, you can go to a code validation page like this one. Just enter the address and click “Check”.
If correct, you can now start publishing your podcast! You can sign up for iTunes on this page or follow the process to sign up for Spotify.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.