What are the niche business? Are microtrends or microcultures with very special characteristics and tastes that seek products and services that meet those specific needs. Although the number of potential buyers is small, serving them offers advantages such as being unique in the market, offering specialized products, placing yourself in the top of mind of your customers and become an authority within the niche, to name a few.
25 niche business ideas
1. SAKE BAR
To delight the most demanding and connoisseur palates, it offers categories with and without alcohol, as well as sweet and dry flavors, and in cold, hot and timed presentation. Complement your menu with traditional and signature dishes of Japanese cuisine and include traditional cocktails (with tequila, rum, vodka) and beers to attract consumers who are not from the restaurant’s specific niche.
2. DESSERT RESTAURANT
90% of the Mexican population is a consumer of white and sweet bread; the latter includes desserts such as cakes, biscuits and cookies. But not because they are complements, they have to be enjoyed only at the end of a multi-course meal. Put together a menu made up entirely of these foods or specialize in offering varieties from other countries such as brownies, crepes, cupcakes or alfajores.
3. SWEETS FOR EVENTS
White, dark, with milk, liquid, in bars, with puffed rice, without sugar… whatever you prefer, chocolate is one of the most popular ingredients in the world and Mexico is no exception, with a market valued at about $300 million annually. . It offers lovers of this dessert the customization of their tablets for events, gifts or simply to design the bar of their dreams with toppings such as seeds, fruits or spices.
4. GOURMET BEER
The average per capita consumption of traditional beer in Mexico is 62 liters per year. However, more and more savvy consumers are demanding different options and new flavors to enjoy. Telephone or online orders, home delivery, specialized bars, a variety of labels and preferential wholesale prices are the best way to serve this beer niche.
5. CIDER PROMOTER
Although it is a traditional drink for the end of the year parties, cider has been transformed and is increasingly consumed in bars and restaurants. This, above all, by young people who are looking for an alternative to wine or beer (it has the same alcoholic strength as this one) and who are willing to try new products. Your added values will be the presentation (glass and can) and image, as well as national and organic production.
6. URBAN FASHION
In the constant search for their identity, young people join groups such as skaters or skateboarders, who recognize each other in part by their clothing. Become an ambassador of the ideology and lifestyle of these social tribes, marketing garments and accessories with original designs and according to their tastes and beliefs. Take care that your store, location and products are aligned with the urban concept.
7. DRESS UP THE “ROCKSTARS”
A few years ago, Paul McCartney offered three concerts in Mexico. His fans spent an average of $800 on souvenirs of the former Beatle. It caters to fans of rock, pop, progressive, alternative bands and other musical genres, who are looking for iconic t-shirts, hats, mugs, key chains and other original items. The licensing model will allow you to exploit your image in all kinds of merchandise.
8. BEAUTY DELIVERY
A Mexican between the ages of 15 and 40 spends between $600 and $2,000 every two months on personal care. It offers new products from recognized brands and trends through subscription boxes. How do they work? In exchange for a fee, each month customers receive a kit with samples of beauty products, selected according to their tastes, delivered to their doorstep so that they can try them before anyone else. This concept can be applied to various turns.
9. PROFESSIONAL DECORATION
According to a study by TNS Research International, Mexican families allocate 28% of their Christmas bonus to personal expenses, gifts and celebrations during the Christmas season. During these dates they also usually decorate their houses, offices and even streets. It serves this niche with the design, installation, disassembly and storage of Christmas decorations such as LED lights, Christmas trees, nativity scenes, accessories and other lighting elements.
10. ROBOTS FANS
Who said a hobby can’t be turned into a lucrative business? DIY projects (Do it yourself, for its acronym in English) have become a trend among young people, children and adults who enjoy robotics. Hence the opportunity to become a distributor of assembled robots (ready to use), parts and technology for your customers to assemble or give amateur robotics courses.
11. ITEMS FOR SENIOR ADULTS
The National Institute for Older People (Inapam) indicates that there are currently more than 10 million Mexicans over 60 years of age and that this figure will triple by 2050. It meets the needs of this sector with the sale of products that meet their specific needs. , from those used for mobility and hygiene, to entertainment and safety.
12. ARTISTIC AESTHETICS
Graffiti murals, free internet, video games, music, and beer are items you won’t commonly find in a barber shop. Reinventing the concept is the best way to attract this niche that is made up of men who care about their care and image (87%, according to the “Men Revolution” study by Kantar Worldpanel Mexico). A similar concept, but for women, would include packages with wine and chocolates.
13. PASSION FOR AMERICAN FOOTBALL
The last broadcast of the Super Bowl recorded some 111 million viewers in the US alone. The taste for this sport extends to Mexico: more than 27.5 million fans follow one of the 32 teams that make up the NFL league. It serves this niche of fans with the sale of jerseys, key chains, dolls, helmets, clothing and other items that they buy to live their passion. Always take care that they are original products.
14. PRODUCTS FOR DIABETICS
Data from the Mexican Federation of Diabetes indicate that there are between 10 and 17 million diabetics in the country. And not only that: in the last 20 years this disease has increased by 30% and the trend shows that the figure will continue to rise. He considers that this niche requires specialized products, clothing, food and medications to treat and control this condition. So meeting their needs is quite profitable.
15. NUTRITIOUS SOY
Milk, cereal, granola and meat – al pastor, beef, bacon and chorizo – are some of the products that can be made with soy. Vegetarians and people concerned about their health consume it as an alternative to products of animal origin due to its high nutritional value and because it does not contain toxins. Your ideal distribution channels are specialty, convenience and self-service stores.
16. MINI GOURMETS
They are between six and 12 years old and have an exquisite taste for food. They are known as koodies (kids + foodies) and in Mexico two out of 10 children respond to this profile according to a survey by the dlR agency. It offers cooking classes, theme parties (according to tastes and ages) and summer courses, where children can prepare and taste gourmet, sophisticated and different food, such as sushi or carpaccios.
17. FOOD FOR Celiacs
One in 100 Mexicans is diagnosed with celiac disease, that is, they are intolerant to gluten, a protein found in cereals such as wheat, barley, rye and oats, and which forms part of 80% of the traditional diet. Increase the food options of those who suffer from this disease with nutritious and delicious alternatives such as bread, cookies, pasta and desserts.
18. KOSHER FOOD
The Jewish community in Mexico is made up of more than 45,000 people. Due to their religion, the food they eat must be of high quality and it is essential that they have the kosher seal that guarantees this characteristic. Serve your demanding palates with a certified restaurant that offers quality, good flavor and original recipes that meet the necessary standards.
19. ART AND WINE
The idea is to set up a studio where friends, couples, and even corporate groups can enjoy an evening that includes painting classes, wine, and snacks. Guided by a professional painter, customers have an entertaining experience while developing their artistic skills and enjoying a drink. At the end of the evening, they take the canvas they painted to decorate their homes.
20. DIFFERENT WEDDINGS
According to the Inegi, each year around 600,000 weddings are registered in the country. A survey by the Federal Consumer Protection Agency (Profeco) indicated that couples allocate between $80,000 and $440,000 to their marriage. Focus on organizing themed parties, on the beach, gay weddings, ceremonies and rituals (such as Hindu, Buddhist or Mayan), as well as requests, mixed bachelor parties and renewal of vows.
21. ELEGANT GARMENTS FOR THE BEACH
The most recent study by The Knot Bridal website indicates that Cancun is the second favorite destination for Americans to get married. In fact, wedding tourism in this place grew 15% in the last three years. The common thing for these events is that the groom and guests wear light clothing, such as guayaberas, suits and linen pants. Enchant your clients with elegant designs, colors and styles for that special day.
22. CUSTOMIZED SHIRTS
Personalization is one of the aspects that customers appreciate the most, especially when it comes to products as intimate as clothing. It offers this option through a dynamic and interactive website where users can choose the size, color, fabric, texture and pattern of their shirts. Also, they can visualize how they will look once made. As a plus, it includes home delivery.
23. TATTOO STUDIO
Some 45 million Americans have tattoos, a trend that has also gained strength in the country, especially in the last 10 years. Today, men and women of all ages – not just youngsters – seek to mark their skin with permanent or invisible ink designs, and to get piercings. If you are interested in this market, take care that your business offers hygiene, quality and the best designs (which you can even display on the walls as a gallery).
24. ESOTERIC BOUTIQUE
As in many other cultures, Mexicans have esoteric beliefs and, in fact, trust faith more than science, according to the Conacyt and Inegi Survey on Public Perception of Science and Technology in Mexico. It caters to this niche of people seeking well-being, health, money and love with a range of products such as candles, essences, amulets, quartz and jewelry.
25. RPG AND CARDS
Role-playing games (or RPGs for role playing game in English), in which different fantastic characters are interpreted, and those of collectible cards add more and more followers among children, young people and adults. Serves your entertainment needs with the sale of board games, cards, miniatures, accessories and paraphernalia; it also organizes classes, talks and tournaments among the members of the community.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.