Facebook wants to stop calling itself Facebook. That’s right, according to The Verge, Mark Zuckerberg is currently analyzing the company’s name change, in the midst of what is considered a brand crisis and the search for a new paradigm focused on the metaverse.
The renaming of the company behind the world’s most popular social network would be announced at the upcoming annual Connect conference, which will take place on October 28.
The Verge says it could even meet earlier.
The brand change would apply to the company and, probably, the social network would be the only one to continue with that name (Facebook). It would not affect the rest of the products and services offered by the US conglomerate, such as Instagram, WhatsApp and Oculus.
Beyond the brand crisis that it has endured in recent months, the truth is that with more than 10,000 employees manufacturing hardware, such as AR glasses, the company believes that it is time to take a step forward.
The idea of Facebook Inc (or whatever it is called from now on), is to stop being just a social network to be a company focused on the metaverse (metaverse company).
If what The Verge publishes this Wednesday, October 20, is confirmed, Facebook will not be the first global tech company to change its name as its ambitions expand.
The best-known case: Google, which in 2015 was reorganized under a holding company called Alphabet, in part to indicate that it was no longer just a search engine, but an expanding holding company with companies that made cars and healthcare technology.
Snapchat is another example, which changed its name to Snap Inc in 2016, the same year it began calling itself a “camera company” and debuted its first pair of camera glasses.
What will be the new name of Facebook or what advertising and marketing agency is working on rebranding, is anyone’s guess.