- Index hide
Zara is one of the most valuable brands in the world. apparelaccording to an estimate of Brand Finance.
studies like “GlobalWebIndex Flagship Report 2020” warn of the reasons why a brand in store interests the consumer.
As zaraother brands have surprised with products that were not expected to be promoted by them.
zara enter the market of makeups for children with a solid argument, about why creativity should be committed to a medium such as faces.
The unexpected product is another of the measures that we did not expect to see in the market, where we found out how personalities of the caliber of Luisito Comunica, assess their influence in ventures such as a tequila drink.
The reasons why these brands surprise with unexpected products, services or actions, is because they have traditionally performed in a segment of interest to the consumer, as warned by the study “GlobalWebIndex Flagship Report 2020”.
Zara and the upcoming makeup line
Zara enters the children’s makeup market, if there is one, and beyond the debate that this can generate, about sexualizing minors, the resource is an important element of value in the market, with a very important indicator and it is the use of these products as means of expression.
We cannot deny that brands today have launched products with which they seek new points of contact and in the case of Zara, the brand is committed to this segment because it is committed to “makeup” as a means of expression to help consumers minors to think beyond an easel or a sketchbook.
This justifies that the Zara line “Mini Artists”which was run by the make-up artist and mother of a girl, Diane Kendal, will create a capsule line that seeks to help the little ones in the house to have self-expression and imagination, taking advantage of a time when stigmas are less and less .
As part of the collection, Zara launched water-based nail polishes, nail color pencils, powder color palettes, and jars with glitteras well as color creams and brushes to give detail in the application of these products.
The series of products that the brand has begun to sell in Spain includes coloring drawings at a cost of more than 130 pesos to a set of colored pencils for the face at a cost of more than 400 pesos.
This diversification from a fashion brand to a children’s segment with an unexpected product is part of the actions with which other brands have attracted attention when entering new segments of interaction with the consumer.
With this in mind we can observe increasingly valuable elements for the consumer, at a time when the value of brands consolidates increasingly important tasks before the consumer.
Within this diversification we have seen noteworthy cases such as that of Luisito Comunica, which has led an influencer brand to become at a burger chain known as FasFu; a brand of tequila liquor called Gran Malo and other ventures that have attracted attention, precisely because they are sales actions that we did not expect from a brand, since they break with its traditional model of both sales and product display.