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Brand Finance estimated Zara is one of the most valuable brands in apparel.
@jhonnyups He is another employee of a brand who takes advantage of his influence in networks to communicate to the brand.
A employee of zara shared the hacks to make the most of the store’s resources and have a positive in-store experience.
The confession made by the woman allows us to have an idea of how important apparel has become for the consumer, to the point of valuing these hacks that are shared on social networks, to maximize your shopping experiences.
Hacks of an employee
A Zara employee has more than 800,000 views in a video where she shows a series of hacks to take advantage of the clothing offer, technological resources to order clothing in the store, and the days when news arrives. Basically, what she recommends is that you go to the store every day, so that the consumer interested in a garment and can’t find a size, expects to find it when they go daily.
@miriamcavap you’re welcome my loves 🤍 #greenscreen #zara #tricks #inditex #fyp #fypシ ♬ Rush – Ayra Starr
The woman (@miriamcavap, TikTok) adds more than 800,000 reproductions in his recommendations that he gives and in them alerts that as we anticipated, on Mondays and Thursdays new items are received in stores.
“When sizes of out-of-stock garments are replenished, they are replenished every day only when sizes are replenished alternately, so one day size M garments can arrive and another day XS,” he explained.
The employee has also noticed that the Zara search engine has an option to search for garments by image, so when finding a set without references on social networks, when searching for it in Zara the store offers you garment options
Another sales option is to Locate and with this tool you can find a garment to order that is ready to go to the store in 120 minutes, as well as the option of setting aside a fitting room.
After making their recommendations known, the comments were not long in coming and accounts like Obelinda wrote “I knew about the fitting rooms since it came out and people looked at me ugly because they thought I was sneaking in and one came to say things to me”.
The sincerity of the employee sharing her hacks to buy in a store is part of the complementary content that employees publish from the companies where they work.
Like the Zara employee, @jhonnyupsa famous user of TikTok You have noticed the profits at your convenience store where you work.
@jhonnyups I was scammed by those who told me that this drink was very tasty 🤡 haha #johnnyups #fyp #2Box #For you #Zycba ♬ original sound – 👽✨Jhonnyups ✨🛸
In a video that has nearly 800,000 views, the young man reveals that by buying in the store, he has access to the bathroom that is inside the store. The anecdote he told was accompanied by a story in which he revealed that the store manager gives a token so that he can enter it at the entrance to the bathroom.
Both cases remind us of how important it has become for brands to understand how important communication is through their employees with a presence on social networks.
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