Given the great popularity that TikTok has achieved, YouTube now has a new feature called Green Screen ready and focused on videos.
If something has helped TikTok to become the platform it is today, it is, without a doubt, its format: short videos that can quickly go viral, which implies an important work of creativity and, above all, to conquer the hearings.
Since its inception, the Google platform has been constantly evolving, adapting to market trends and needs, which, without a doubt, are being marked by what is happening on TikTok.
However, despite the significant threat posed by the Chinese social network, YouTube continues to gain users around the world, reaching 2.6 billion Internet users in 2o21, ranking as one of the three most popular social networks.
This is how YouTube’s Green Screen works
Of course, its functions are updated and adapted to what the audiences demand every day. An example of this is the launch of Shorts, its short video section, similar to TikTok content, and now with the implementation of a new feature called Green Screen, also focused on video content.
YouTube’s Green Screen will now allow users to create original short content that has a strong creative signature and can be mixed with Shorts videos.
According to Google’s content platform, Green Screen “is the next step in a new journey for creators to create and innovate with content from billions of videos across all of YouTube, also being part of our effort to provide more tools for our creators to express themselves creatively with access to the world’s largest bookstore.”
With this new feature, YouTube not only puts TikTok in the spotlight, but also presents itself as a great video content platform where all possible creative forms fit.
Thus, while TikTok continues to grow and add users, YouTube seeks to deal a serious blow to the fashionable application among generation Z.
Let us also remember that the arrival of emojis in YouTube videos was recently announced, which, according to a statement issued by the platform Google, reactions with emojis, at the moment, are being tested with some users, but their strategy is different.
“Timed Reactions is the name of this tool, which indicates that reactions with emojis in Youtube they will appear at very specific moments in the videos.
“There will be a separate reaction panel in the comments section of each video, which will display in-the-moment emoji reactions, similar to features already offered by Facebook Live and Twitch,” the company said in a statement.
So far, the reactions Youtube is testing son “I love it”, “Amuses me”, “Scared cat”, “Surprise”, “It makes me sad”, “Party icon”, “Question mark”.
Per this survey I just took, Twitter is considering adding emoji reaction sets and downvoting. I think either of those might be what forces me off this site. pic.twitter.com/uEgtmrSk7F
— john d moore (@jdm0079) March 18, 2021