YouTube Shorts has surpassed 50 billion daily views as of February 2023.
YouTube wants to reduce the annoying ads on its platform.
In 2022, YouTube received approximately 75 billion views of its website worldwide.
Youtube has announced a new change in its format of advertising, Well, starting next month, the platform will eliminate the option of advertisements overlappingthese appear at the bottom and are only available on the desktop version of Youtube, so obviously, this modification will be reflected in the computers. This change has been made in order to provide users with a better experience; however, this could have an impact on the monetization of the content creators.
The YouTube phenomenon
It is well known that Youtube is recognized for being the star platform in the video format, since it was practically the pioneer in this, and later other apps incorporated videos in different formats, which has been a challenge for Youtube given that TikTok It has been a threat to arrive with the presentation of its videos in vertical mode, which is more practical for some content creators, before this, YouTube defended itself with its version “shorts“, with which not long ago, he announced that the creators could also monetizesince it is evident that they seek to convince users to use their platform.
With the arrival of Youtube Shorts, the platform’s own short-form vertical video feature, YouTube has continued to adapt to user demands. This feature was introduced globally in June 2021, Youtube Shorts It has had a growth exceeding 50 billion daily visits in February 2023.
Given these modifications, Youtube warned that there would be repercussions on the creator monetization, and these could be limited, since it is well known that you win money on said platform mainly for advertisements.
“We anticipate the revenue impact for most creators to be limited as engagement shifts to other ad formats.”
Some creators active in Youtube experience a decrease in their income advertising due to these modifications, although it is important to remember that YouTube will surely look for a way so that this does not have a negative impact, since it is obviously in its interest that users remain active on its platform, since the youtubers They help greatly in generating your earnings, mainly through advertisements.
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