According to a report, in Mexico there are more than 443 thousand influencers or content creators.
Until June of last year, there were more than 750 YouTube channels with more than 1 million subscribers in Mexico.
More than half of young Mexicans (54 percent) between the ages of 13 and 38 have in mind becoming influencers.
Focusing on the well-being of its audience, YouTube has launched new demonetization policies for its wide range of content creators.
Speaking of social networks and content creators, we can say that Google’s platform, YouTube, started it all.
Today, we talk about how terms like “youtuber” They are part of the vocabulary of people and the media, given that, for several years, we have lived in a context almost totally governed by what happens on social networks.
According to a report from comscore, Until June of last year, there were more than 750 YouTube channels with more than 1 million subscribers in Mexico.; 25 percent more compared to 2020, the year of the pandemic.
In the midst of this scenario, we must not forget what highlights the International Telecommunication Union (ITU)which refers to the fact that, currently, there are 4.9 billion people who are connected to the web, of which just over 4.5 billion have at least one social network.
Now, when we speak, once again, of social networks, it is correct to point out that, currently, Facebook is the leading platform with its almost three billion registered users globallya figure that YouTube with its more than two billion active users and more recently TikTok, with its 1.7 billion, have gradually approached.
YouTube creates new demonetization policies for creators
The reality that came with the Covid-19 and the irremediable confinement that was experienced on a global scale, brought with it a series of changes in the habits of people and, of course, of internet users.
Thus, today we operate in a context in which content creators continue to gain ground not only as entertainment, but as a profession.
In fact, in Mexico, more than 50 percent of young people want to become content creators or influencers and make it your own way of life; However, over time, this same stage that, in its beginnings, gave several freedoms, now seems to be reforming itself in order to keep the attention of its audience.
To mention one example, YouTube, following in the footsteps of Twitch, announced important changes to its policies, which, if violated by content creators, will have demonetization consequences. Through a statement, the Google platform shared the following:
- Insults appear in the first 15 seconds from a video
- Yes there are frequent insults or swearing. Although if the videos have censored swear words or are used little, the video can be monetized. Plus YouTube uses all the swear words at the same level. For example, it says that in English, just as you can’t say F**ck, you can’t say ass either. If you “shit on something” it is accepted.
- Yes there are graphic violence in the first 15 seconds of the video. If there is graphic violence afterwards, you can monetize the video.
- if the thumbnail shows violence graph.
Twitch had previously announced it, mentioning that, in the same way, it would begin to “punish” the streamers that, among its contents or livescarry out any allusion to graphic or verbal violence.