The exposure of a communication medium often requires the help of other companies, which offer great promotion in publications that reach millions of customers, brands, advertisers and suppliers. That is why the MediaBook 2023 edition is an annual publication that focuses its efforts on the Mexican media.
That is why this product of Grupo Katedra was born, which is essential for planners or especially for figures who are dedicated to the purchase of advertising space. Since one of its greatest characteristics is that it is a space that encompasses the entire media sector.
It is estimated that Mexican spending on advertising reached 100,140 million Mexican pesos in 2021, according to data from IAB Mexico.