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Today, 86 percent of Latin Americans between the ages of 13 and 38 want to be influencers or content creators.
Through the youtuber “Domingueo”, Fofo Márquez reached the streets of Tepito, one of the most dangerous neighborhoods in Mexico City.
Thanks to the arrival of the pandemic, the effects of social networks in a world increasingly connected to the so-called “digital life” have become clear.
Hootsuite and We Are Social in their most recent report, Digital 2022, reveal that, in principle, there are nearly 5 billion users connected to the internet and, furthermore, to social networks. On the other hand, Internet users spend, on average, almost six hours a day browsing the web.
In short, something that should not be denied is the fact that the great popularity that content creators have achieved positions Latin America as one of the regions where they can gain the most digital land.
This is revealed by a recent study prepared by Morning Consult, which details that 86 percent of people surveyed, ages 13-38, plan to be a content creator as a full-time job.
In this sense, with the growth that social networks have had (four percent), it is verified that the great popularity that content creators have achieved positions Latin America as one of the regions where they have the most digital land they can gain.
Fofo Márquez knows and lives the “Tepito” experience
In this way, and on the other hand, exposure on social networks generally entails, in addition to a certain responsibility, consequences that, on many occasions, are irreversible.
And it is that, ultimately, the judgment of Internet users is lethal and even capable of ending a professional career. Based on the latter, it can be said that controversy is part of the life of influencers and for example we can cite the example of Rodolfo Márquez, better known on social networks as “Fofo”, who has been involved in a large number of controversies.
As you know, a few weeks ago, the influencer decided to block vehicular access in Guadalajara, Jalisco, which is why he was forced, first, to apologize publicly, but also to pay a fine imposed by the authorities.
Although it is true that, after his controversy, he published a video in which he apologizes for said case, it was not enough to save his image. After generating the controversy, ” flabby” Marquez He has had to pay 35 thousand pesos, and do community cleaning work in public spaces.
Now, as part of the content of “Dominguero”, Fofo Márquez decided to “get out of his comfort zone” and shared his experience in Tepito, one of the bravest neighborhoods in Mexico City.
According to study data Safe Cities Index conducted by The Economist Intelligence Unit, Santiago, the capital of Chile, stands out as the safest city in Latin America with 65.3 points.
Without a doubt, the window of the social networks it is indispensable today and, indeed, necessary for strategies that hope to reach new audiences; however, thanks to this anyone can become influencer and developing any type of content, the right ones, do not always bring something positive.