A new thematic channel lands on DTT. A channel that will give visibility to national and international quality content with new current data. The consumption of television through the Internet has increased in recent years where streaming platforms are becoming the queens of consumption of free channels and content on demand. However, DTT is not dead yet and continues to add channels to its list.
The new television channel Nesting TV is already broadcasting, the first dedicated entirely to real estate content in Spain. At the moment we can find it in the mux 46 of the DTT of the Community of Madrid and it is expected that it will soon be available in other broadcast environments. It is an open and free audiovisual initiative that invites you to talk about new city models, sustainability, innovation and lifestyle. It is becoming more and more common that we can access more content on demand, even on conventional DTT channels where you can also record the content broadcast on DTT channels.
Architecture, construction and lifestyle
“The new channel is a real estate window of local, regional and national information, entertainment, knowledge and current affairs of one of the most important sectors of the economy. And, at the same time, it is postulated as a loudspeaker for institutions and administrations and also for real estate professionals”, assures Fernando Zardoya, Editor of Nesting TV. Who also highlights that one of the main objectives of the project is “the disclosure of a key activity for the development of society, the economy and employment”.
Users who tune in to Nesting TV will be able to closely follow how the world of housing evolves from architecture and construction, through decoration to lifestyle. Among the most outstanding contents are tips and tricks to transform and decorate the different spaces of your house, programming and the latest in Lifestyle. In addition, they will also host videos of spectacular constructions, talks with experts, debates, discussion forums, interviews and video reports that will combine both information and entertainment.
A theme channel for all audiences that is defined as “a real estate window of local, regional and national information, entertainment, knowledge and current affairs of one of the most important sectors of the economy”. It is a channel that arrives to cover an existing gap in the audiovisual offer currently provided by DTT, according to Zardoya.
At the moment this new television channel is broadcast in the Corredor del Henares, northeast area of Madrid. An area around the axis of the A-2 that concentrates an estimated potential audience of some 800,000 people. Even if you don’t live in Madrid you can also watch streaming from anywhere in the world Nest TV.