One Burger King diner’s experience was less than positive due to foreign material he says he found inside his fries.
Burger King is one of the most popular fast food restaurants in the world, a chain that has almost 19 thousand establishments globally.
According to data from StatisticalIn 2020, the year of the pandemic, the company recorded total sales of approximately 20 billion US dollars worldwide, a figure that speaks to the preference that consumers have for the chain.
Now, in times dominated by social networks, it is essential for brands to have a great communication strategy.
Let us not forget that the arrival of the pandemic caused, among other things, the acceleration of digitization in various parts of the world, with social networks being more than just a space for interaction: a vital tool for marketing and advertising for companies.
Given this, platforms such as Facebook, Twitter, Instagram and even TikTok are truly powerful and brands, which already had a strong presence in that universe, have tried to get the most out of their different strategies.
On the other hand, the digital scenario has given rise to a new form of communication between companies and consumers, becoming an essential link when making a complaint, claim, suggestion or any other comment.
We can see a clear example every day on Twitter, a site where, in general, it is used to share all kinds of complaints and claims, thus reflecting how the interaction between the consumer and the brand is now.
In that sense, the user’s tweet @mikelstrikepublished a couple of days ago, caught the attention of Burger King by telling a little about the experience he had eating some potatoes.
In fact, the tweeter’s publication reflects the anger or frustration he felt when he found a piece of plastic in his potatoes, which is why he decided to express his annoyance on Twitter.
Be careful with the crap that is eaten in the fast food chain, one can no longer eat their parents to taste because a piece of plastic comes out who knows what crap is embodied in the potato itself @BurgerKingMX pic.twitter.com/GyZW3GFzkn
— Mikel XG (@mikelstrike) February 9, 2022
And it is that we cannot deny that Twitter is, now, that complaints window in which users deposit all their comments regarding a brand’s service, which is why it is essential to have a good social network administrator who is capable of address these cases and thereby take the first step towards a path of resolution.
Thus, the Community Manager of Burger King saw fit to address the diner, because what he claims to have found in his potatoes can be harmful to health.
Michael, thanks for your message. We are sorry for what happened. We constantly strive to offer you the best experience and this information helps us to improve. Please tell us the details through this survey: https://t.co/zYLm5BCh0V. Thanks a lot!
— burgerkingmx (@BurgerKingMX) February 9, 2022
Although it is true that these types of complaints are very common, especially on social networks and, mainly, on Twitter, it is necessary to remember what the Federal Commission for the Protection against Sanitary Risks (Cofepris) says.
“Health complaints are intended to inform this authority of the facts, acts or omissions in health matters, which, according to the perspective of the complainant, represents a risk or causes damage to the health of the population,” reads the report. Cofepris portal.
In the end, the use of social networks is personal and each user is responsible for their words and/or content, and in this sense Twitter, as we mentioned, has become that space for complaints and claims where consumers can feel , in some way, in “trust” due to the immediate interaction they can have with companies.
This only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, Therefore, Merca 2.0 requested the position of the brand in order to tell both versions of the story; however, so far it has not been received. The note will be updated in case of a response.
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