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The multinational firm pointed out that Mariana Toledo is a digital marketing professional, strategic and creative, with a focus on data and sales.
The firm also mentioned in its statement that Toledo one of the new figures has 20 years of experience in various areas of marketing.
Yahoo is considered one of the pioneers of the early Internet era in the 1990s and also one of the most popular online.
Yahoo Inc. announced this Tuesday, March 15, new appointments in its management team for the region through Jon Finnie, responsible for Canada and who also assumes the leadership of LATAM. The marketing team will be made up of Mariana Toledo as Director of Strategic Solutions and Partner Management, and Martin Perelmuter who will be in charge of Sales in LATAM.
According to data from Statista, Yahoo is considered one of the pioneers of the early Internet era in the 1990s and tAlso one of the most popular online. properties around the world until its decline in the late 2000s.
In addition, the statistics platform notes that as of the second quarter of 2019, Yahoo accounted for just three percent of total organic search and two percent of mobile visits in the United States.
The new appointments
The multinational firm stated that Mariana Toledo is a digital marketing professional, strategic and creative, with a focus on data and sales.
The firm also mentioned in its statement that Toledo one of the new figures has 20 years of experience in various areas of marketing, working on multiple projects for brands from the most diverse industries, in a multicultural and global environment for groups such as Televisa, Expansión and Viacom. He has experience in the digital and print media system in the US, Hispanic and Latin American markets.
Mariana has been with Yahoo since 2013 where she leads solutions for the multicultural segment and currently serves as Director of Strategy and Digital Solutions for Latin America, focusing on sales strategy, content, innovation, games, knowledge-based solutions, as well as managing the day-to-day of Yahoo’s partnerships with local resellers in the region.
“I am excited to continue helping our customers and partners strategically grow their businesses through our robust omnichannel solutions in the marketplace. With this new global mindset and a better alignment between markets, we will be able to offer our advertisers the best of our global solutions focused on our Latin American markets”, explains Mariana Toledo.
For his part, the second incorporation is for Martin Perelmuter who is a marketing professional specialized in programmatic advertising sales, account and project management. He currently works as Head of Sales for LATAM; has over 15 years of experience and has been part of the Yahoo team since 2013. Passionate about digital media, Martin is an expert in campaign strategy, media metrics analysis, media and buying, e-commerce, data and partnership development .
“This recent change is a great opportunity to collaborate even more strategically with our local partners and expand our local relationships regionally and globally. The strategic opportunity is great at the level of solutions derived from the changes and needs of each Latin American market, bearing in mind the past, present and future. I am very happy to take this project forward hand in hand with our clients,” said Martin Perelmuter in the Yahoo press release.
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