And it is that Xiaomi is not only investing in expanding its brand virtually through its online store, but also thanks to a network of stores that is becoming larger and more and more Spanish have access, being our country the which has more centers of the brand in Europe.
New center in Zaragoza
Xiaomi opens a new store in Zaragoza this weekend, specifically in the iconic Gran Casa Shopping Center. Will be the next August 21 when the store opens to the public. As is customary every time Xiaomi opens a new store, there will be a multitude of special actions, aimed at building local customer loyalty from the first moment. In fact, there will be gifts for the first 200 people who come to the store on the morning of August 21st.
There will be significant discounts on the brand’s smartphones, with up to 100 euros discount on some models, as well as a 15% discount on many products in the brand’s ecosystem. In this way, Xiaomi opens what is already its 61st store in Spain, a milestone that has been achieved in a relatively short period of time. Those of us who know well what is behind the opening of a new store know that 61 stores in four years is a very high rate of openings.
Back to the new retail strategy
Taking into account that technological retail is in low hours, with most of the large distributors missing from the national scene, Xiaomi has been able to read that these stores are no longer a place to go to buy a product, but rather the place where users can experience them before getting hold of them. And with that philosophy Xiaomi has already managed to be present in nothing less than 29 Spanish provinces.
Xiaomi’s new retail concept seeks above all join the efforts of the online and offline channel so that they complement each other. And it is that Xiaomi stores have become the perfect showcase to be able to know the brand’s products before getting them. This framework of action called by the brand as new retail minimizes the distance between the different distribution channels.
Since you can not only buy the brand’s products in its online store or in its dozens of physical stores in Spain. But also its products are available in large stores, such as Alcampo, AliExpress Plaza, Amazon, Carrefour, El Corte Inglés, Eroski, Fnac, MediaMarkt, PcComponentes, Phone House, Worten and in the stores of Orange, Movistar, Vodafone and Yoigo. The opening of this store is undoubtedly excellent news, not only for Xiaomi, but also for the people of Zaragoza, who will see their economic activity increased with this location, and of course they will approach Xiaomi products live and direct.