The cobranding It is a marketing and advertising technique that consists of the simultaneous collaboration of two or more brands.
78% of consumers are more likely to recommend a brand if they receive a personalized experience.
These types of strategies seek to expand the potential public to impact, attracting new profiles to get to know both brands.
With requests for more launches, reproaches for the lack of globalization in its marketing strategy, marketing and praise from consumers about the advertised rewards, Xbox and Oreo today are a sample of how the impact of the cobranding in social networks.
This is one of the most implemented strategies in the areas of marketing high performance, as both large and small companies rely on new technologies to gain positioning and generate increased sales.
And it is that, when implementing this type of brand strategies, it is necessary to highlight the alliances that generate clarity of objectives to know what actions to take and with which brands to associate, either for awarenessbrand strengthening, positioning in new territories, increase in sales, innovation, etc.
Collaboration between Xbox and Oreo
This Monday, a new strategy cobranding between the Microsoft video game brand and the Oreo cookie line, owned by the American company Nabisco, a division of Mondelēz International and Kraft Foods.
According to what was posted on Twitter, Xbox will give its gamers the opportunity to access great rewards while eating cookies, as it kicks off the year with Oreo with a special edition of its iconic chocolate desserts with creamy filling. Is about “letterheaded” cookies as the most famous controls in the world, that is, with the letters A, B, X and Y, as well as the arrows and the logo of the brand of the video game console.
Gamers can taste victory in the form of @Oreouki‘s beloved cookie-and-creme combo with Oreo Xbox Special Edition cookies for a limited time. Learn more: https://t.co/oH5XMzGmrM
— Xbox Wire (@XboxWire) January 9, 2023
By simply scanning Xbox cookies, consumers will be able to crack unique combinations that will give them hidden cheat codes for certain games and unlock prizes like amazing armor of Halo, a vehicle design for force horizon 5, a ship design for sea of thieves and many more.
In addition, participants will be able to enter a drawing to win prizes ranging from custom Oreo hardware to consoles, Xbox Game Pass Ultimate memberships and immersive group experiences.
Nevertheless, this is only available in January 2023 in Europe, which has sparked the anger and disappointment of users in Latin America.
What are netizens saying?
Some fans divided opinions on the new strategy of marketing launched between Xbox and Oreo, since the comments were directed between claims for the absence of large launches in 2022, the high expectations of the game for 2023 and the regionalization of the cobranding on European lands.
Although the majority of Internet users took this new announcement enthusiastically due to the originality of the special edition that will be distributed, many regretted not being able to be part of the gifts that Xbox Game Studios has developed.
“Waiting for Xbox to release game news, and they give us… Oreo”, @1yDon3
“Sorry guys, I got the wrong information! The big Xbox announcement this week was OREOS! They’re delicious though,” wrote Jez Corden, editor of windows central who took the digital conversation with humor.
“But not in my country, @RaineVondrake
“Where are the games?”, @N8tiveOnXbox
WHERE’S THE GAMES !!!!! pic.twitter.com/Io6eIvyOea
—N8tive (@N8tiveOnXbox) January 9, 2023
This alliance, like many more seen, including that of Alexander Wang and H&M, Zara and BASF or the one that went around the world with “complementary services” of Uber and Spotifyshow why the cobranding is seen by experts marketing as a tool that strengthens the recognition and reputation of two brands, either to help one that is smaller than the other to gain momentum or to create a new product that causes an impact in the market and generates new customers in both business segments.
Now read:
“Put him on the bad list” boy rages when he receives an Xbox for Christmas
TikTok user and “Mamá Lucha” promote Xbox offer
Sony blocks Call of Duty from coming to Xbox Game Pass for several years