- WWE (World Wrestling Entertainment) surpasses the NBA in followers on TikTok and becomes the most followed sports brand on the Chinese platform
- WWE has 13.6 million followers, while the NBA has 13.4 million
- Currently, his most popular video has more than 80 million views
There is a new sports leader on TikTok, and it is that WWE (World Wrestling Entertainment) has already surpassed the NBA in followers, although the advantage is very minimal.
The battle to see who has the most followers on social networks is not new, but it is still very exciting, especially when we have two greats in the ring, as in this case: WWE and the NBA, two of the most popular sports around the world.
Having more followers is synonymous with having a larger audience or, in other words, being more successful. In the end, it all comes down to numbers: the higher the number of followers or subscribers of an account, in theory, the more reach it has.
And the thing is, these types of battles do not usually happen out of nowhere, but rather have a very interesting background, especially in these times where social networks and digital platforms are the ones that dominate several sectors.
WWE, new leader on TikTok
Thus, we can classify as a great success the fact that, to this day, WWE (World Wrestling Entertainment) is the sports brand on TikTok, the fashionable social network since the arrival of the pandemic and one of the most popular with Gen Z.
Previously, the throne was occupied by the NBA, but now it is WWE that is the leader on the Chinese platform with a total of 13.6 million followers, while the NBA has 13.4 million followers.
On the other hand, WWE has a strong presence in social networks, currently, it is found in 15 platforms in which it has more than one billion followers. On sites like Facebook, Instagram and YouTube, it is the second sports brand with the most followers, just below the UEFA Champions League.
His debut in TikTok It dates from December 2019, which means that in less than two years, in this social network, it managed to gather more than 15 million followers, a truly important achievement.
Likewise, the video that had the most reach has more than 80 million views and thus its numbers continue to increase, managing to consolidate the powerful WWE brand.
@wwe
Social networks, a great space for brands
Without a doubt, social networks have become a great space for all brands, no matter what type they are. Thanks to the power they have, it represents a great business for companies.
Specifically speaking of TikTok, the reach that they managed to have as a result of the arrival of the pandemic, is truly significant. In a period of a year, the Chinese social network managed to gather more than 800 million users and those numbers are still on the rise.
In addition, the platform is adding very important commercial alliances, which have allowed it to grow even more and consolidate itself as the ideal space for both brands and content creators.
That is why few brands resist TikTok, because its reach is very large and, above all, it has managed to connect with the younger audiences, the so-called Generation Z.
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