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A study reveals that 80 percent of users have discovered new music on TikTok.
In 2022, Bad Bunny managed to accumulate a total of 18.3 billion streams on Spotify alone.
As of today, it is estimated that Benito Antonio Martínez Ocasio has accumulated a fortune of 18 million dollarsthat is, 360 million Mexican pesos.
December, in addition to Christmas, brought with it the Bad Bunny concert in Mexico City and, days after the event, a group of workers have gone viral thanks to the so-called “Bad Bunny”.
2022, as happened with 2020 and 2021, was the year of Benito Antonio Martínez Ocasio, known worldwide as Bad Bunny, being the most relevant of the genre today. At least, that’s how his numbers make it known.
To mention an example, for the third consecutive year, the Puerto Rican was the most listened to Latino on Spotify, all thanks to his most recent album, ‘Un Verano sin Ti’. In addition, the interpreter of “Yo Perreo Sola” managed to accumulate a total of 18.3 billion views in recent months, followed by the singer Taylor Swift, who recently released her album ‘Midnights’, Drake (with 50,000 million views on Spotify), The Weeknd, BTS, Ed Sheeran, Justin Bieber, Kanye West and Eminem.
Now, Spotify was not the only platform to be led by the “Bad Bunny”, as it also did so on TikTok, the Chinese social network in which, according to official information, the topics “Effect” Y “I behave pretty” They were the most listened to by tiktokers.
And it is that, for several years, the reality is that streaming and social networks have played an important role in the consumption habits of music lovers. In 2021, according to data from the Recording Industry Association of America (RIAA), the subscriptions premium to different platforms streaming achieved revenues of up to 8.6 billion dollars.
Workers use forklifts and “recreate” Bad Bunny concert
Having said the above, it is clear that Bad Bunny is one of the most relevant artists of recent years and, to tell the truth, one of the most profitable brands.
According to information from Celebrity Net Worthit is estimated that Benito Antonio Martínez Ocasio has accumulated a fortune of 18 million dollarsthat is, 360 million Mexican pesos.
Now, much of the influence inherited by Bad Bunny can be seen with the content generated on social networks based on his image.
The latter is what is happening on TikTok, the Generation Z social network, where a group of construction workers have used a forklift to recreate the intro of Bad Bunny’s concerts, that is, the moment when that, at the beginning of the show, the Puerto Rican “flies” over a palm tree that takes him to the stage.
@89.c.89 Replying to @hugo.610 because the public asked for it…A COCONUT ?? BB??? @tonycontreras_ #warehouse #work #for you #fyp
Undoubtedly, social networks have positioned themselves as one of the most important scenarios, especially for young people, who, through TikTok and other platforms, manage to communicate with a new language in which brands have begun to delve.
If Bad Bunny and the Chinese social network have something in common, it is precisely their positioning among young people, the target audience of a large number of brands.