Employer branding is one of the internal advertising strategies for brands.
Today workers look for companies that feel committed to them.
With benefits or “gifts”, companies can strengthen their bond with their collaborators.
With the era of digitalization and social networks, it is common to find different content on these every day, especially where people share their experience with brands if they are consumers or collaborators. This is the case of an Internet user who shared through a video on YouTube everything that Apple Store workers can receive, as a benefit of belonging to the technology firm.
Apple is undoubtedly one of the most important companies in the world when it comes to technology, and according to data from Statista, the California company is the largest technology company in the world by revenue of 215,639 million dollars in 2016 and profits 53,400 million dollars. In fact, It is the most valuable company in the world, with a market capitalization of more than 600,000 million.
Given these data, it is important to highlight that this company records, in the last decade it has quadrupled its number of employees, and according to the data provided in its tax report, In 2021, its workforce was made up of 154,000 full-time workers.
An Apple Store worker receives all this
Through a video shared on the social network YouTube, an Internet user showed all the benefits that can be obtained an Apple Store worker anywhere in the world.
In his video, the Internet user explains that he will focus on what an employee of the firm who was part of the brand’s staff received at an Apple product launch.
As a welcome kit when you start collaborating with them, the technology firm gives you merchandising such as t-shirts with its iconic logo made up of its apple. As well as a thermos for water, masks and a notebook.
Likewise, the Internet user says in his recording that as another benefit the technological brand gives its employees a discount that is 25 percent. “They and their family also have preference when it comes to reserving products,” add.
Another benefit is that the firm gives its employees special snacks to eat on new product launch days. “They also give you more clothes, in that case if you’re cold, they give you a sweater,” he adds.
The publication generated various comments from people who congratulated the brand for its attention to its employees.
“It really seems great to me. Worthy of a large and respectable company, ”says one of the comments.
“They also give you some AirPods, discounts on the macbook and the apple watch, a cousin works there and they gave him the same plus the AirPods and those other two discounts,” explains another comment.
One of the implements that is not new in the world of work are the welcome kits whose main objective is to show employees that a company is committed to their participation, so these usually count with general information about the company, its history, values, and other elements that are part of the organizational culture internally and externally.
Like this video, there are other cases where it is the employees of a brand that are recorded sharing how they welcome you as one of their collaborators, as an example the case of a Corona worker who showed off the welcome kit with which he was received in his first day with them.
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