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There are studies like the Morning Consuls & Hollywood Reporter National Tracking Poll where he realizes how important communication has become.
One aspect that we cannot lose sight of today is that offered by studies such as “Preferences for Technology-Related Jobs in Latin America”.
The inclusion and normalization of the balance in rights is an antecedent of what must be worked on today.
The women and its position in the news has all kinds of numbers that help us understand how this kind of communication has consolidated stereotypes, inequity and old values.
In research as Morning Consuls & Hollywood Reporter National Tracking Poll He realizes that the main source for news consumption, at least for 37 percent of those surveyed, is social networks, while the second most important is television news networks.
“Social media was the most popular news platform among Americans as of February 2022 and was used most frequently by women, with 39 percent of women responding to a survey saying they used social media to get news daily. Meanwhile, twice as many men as women reported reading newspapers every day. Statista by presenting the previous study exclusively for users of the platform.
The role of women in news
“Nameless women. Advances in the presence of women in the media and the pending challenge” is a study that gave an account of the role played by women in the media market, specifically the news market, giving an account of the pending issues to be resolved in this.
“The image of women in the media is improving, but there is still a long way to go. The type of female referents that we are projecting to the new generations and future decision-makers continues to be distorted. We continue to talk little about them and often in a biased way. I am convinced that the visibility of female talent and of women in general is an accelerator of equality”, warns Luisa Garcia, Chief Operating Officer (COO) and coordinator of the report.
Within the study, the news analysis was carried out and it was identified that women (based on their name) appear 21 percent less in headlines, this despite the fact that the references in the news to women or women were 120 percent. more than male or masculine.
Another fact that impacted the way of understanding the news market is that men sign 25 percent more news than women. Although this figure is revealing, it is important to note that the interviews that make women visible stand out in areas such as technology, culture, while interest is declining.
“The data from our study indicates that as a country and as an Ibero-American society, we need to continue promoting this type of conversation and reflection within companies and families,” he comments. Mauricio Carrandigeneral director of LLYC in Mexico.
Understanding the consumer from its position as it is through the image of women, which is reflected in the news, accounts for a series of tasks at the hand of consumers, who seem to assume increasingly substantial activities in the market , for the reading that these types of studies do.
When we review research like “Preferences on Technology Related Jobs in Latin America”the study gives us an account of what motivates women to pursue a career in areas such as technology and 70 percent of them respond that they seek to have an opportunity in the future.
This sentence is an important precedent of what is coming in the market and refers to activities that are increasingly valuable to the consumer.
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