Through TikTok, a user bragged about the “chaka places” she has visited.
TikTok has great potential to showcase entertainment alternatives with friends.
TikTok has proven to be very successful in the younger audience, under 30 years old and since its launch in 2017 its growth seems non-stop. Through the social network, a user bragged about her visits to “chaka places” and the costs of a night of fun with her friends.
According to March 2022 data from eMarketer, TikTok It had revenues of more than 2 billion dollars in 2021 and in 2022 it is expected to reach 5.6 billion dollars. The social network is in full boom and it is devastating in its preference for the new generations.
Likewise, heTikTok’s investment in digital advertising is growing at a fast pace, this year it will remain with 2.4 percent of digital advertising investment, a figure that will grow by 2023 to 3.1 percent, and by 2024 it is expected to reach 3.5 percent. hundred, indicate eMarketer data.
All kinds of creators and brands are turning to the platform for the potential of its short video format, functional for the attention that is dedicated to the flow of information today.
Woman visits “chaka places” and shows her experience on TikTok
The popularity of TikTok is due to the fact that it follows one of the most significant technological trends of the last decade and reflects the changes in the behavior of Internet users, such as short attention spans. As such, short-form video platforms become major players in terms of quality, storytelling, and accessibility.
Now, short videos are gaining ground in the social media market and creators are more likely to get internet users to see their content.
The TikTok user Sauceplatado, who has more than 18,000 followers, shared her experience visiting “chaka places” on her social network and the content went viral after she exposed the costs of having fun.
To enter a bar, Sauceplateado commented that the cover is found at 30 Mexican pesos; the “blue” drink has a cost of 80 pesos and the liter beer 50 pesos, that is, with a total of 160 pesos the entertainment in “chaka places” is guaranteed.
However, the tiktoker exposes that violence and insecurity are experienced in those places, since they tried to hit them inside the bar and stole a helmet and a sweatshirt.
Insecurity is one of the great problems in Mexico, since the security and justice structures are overwhelmed and corrupted. During 2020, Mexico City was positioned as the entity with the highest criminal incidence and registers 53,334 crimes per 100 inhabitants; of which the most frequent are robbery and assault on public roads.