Brands in their search for a position within the consumer reference, have opted for various strategies, among which the use of unique themes or experiences is one of the best bets.
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Fast food chains have formed a lifestyle, due to the themes that are handled in them.
The woman has gone viral due to the euphoria she shows by eating Wingstop, after her workday.
In social networks, empathy has been shown with the young woman and the risk of exhausting working hours.
Today the social networks have become the great window to viralize all kinds of everyday situations that are considered funny, important or that the digital community considers should be made known, such is the case of a short video uploaded to digital platform and social network TikTok, where a group of friends is shown, and especially a woman who wants to eat after her workday, who says “I work 10 hours a week and I just want Wingstop”.
wingstop It is a restaurant with a sport-casual theme, this type of “fast food” restaurants have positioned themselves within the taste of consumers, due to the themes they offer, which can form lifestyles full of life, which can cause the euphoria of its consumers, as shown by a woman who has gone viral in recent days due to a TikTok in which her euphoria is visible, for eating at Wingstopalthough it is unknown where the video was recorded and whether or not the woman went to the facilities to eat, the TikTok, demonstrates the fidelity that gangs can sometimes achieve over their consumersyes
@archie_jacotey😐😐😐😐😐😐😐♬ original sound – Archie Jacotey
The video has turned viral within the social network TikTokreached more than 4 thousand comments and little more from 548.5K reactionswhich demonstrates the importance of viral videos for the promotion of gangs, and the empathy that is generated in networks, since in comments it can be seen how far from generating a feeling of ridicule, the digital community has pointed out the importance of this type of place at the time of satisfying hunger, that sometimes long working hours do not allowsince various attempts have pointed out that it is “normal” to work days of more than 10 hours without eating, since they assure that sometimes they forget.
Loyalty and unique experiences
Brands in their search for a position within the preference of consumers, have opted for various strategies, among which the use of unique themes or experiences, are one of the best bets, as an example the restaurant firm Wingstop, offers in its branches the sensation of a casual Sport-Bar, in which it is common to find fans of deposits and friends who like wings, beer and casual chats, as well as it is common to find restaurants with more specific themesan example of them in theme cafes, which have recently grown in popularity for pleasing a specific target of customers, also generating curiosity among the other base of potential consumers.
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