The merchandising It is a strategy to promote a product or a brand.
Currently anyone in the world has some merchandising of a brand at home.
From a pen to a brochure with the image or logo of a brand, it can be considered “merchandising”.
The stories abound on social networks where they can go viral because of how strange and peculiar they are. A woman has surprised everyone, especially her relatives, after going viral for creating “merchandising” of her, so that when she dies they are delivered at her funeral.
According to specialist data, the merchandising in terms of marketing It is defined as a promotional strategy of a product or a brand to influence the consumer’s purchase decision, either at the point of sale or in the online channel.
In that sense, contributing to the experience of a brand, marketing is an effective tactic to help differentiate a competitor company, as well as to open up a continuous revenue stream that directly benefits the bottom line.
From a pen to a brochure with the image or logo of a brand, it can be considered “merchandising”, where today the influence of this resource on the consumer is vital to make them part of the firm and retain them.
The history
Without a doubt, talking about the death of a family member is a painful moment and one that many prefer not to do. But the story of a woman It has transcended from TikTok, after she surprised her daughter, for creating her memories or “merchandising” of herself, for when she dies they deliver them at her funeral.
This is how in the Tiktok account of @nails_nitziamorett he happily showed his mother, after generating memories with messages and photos of her.
“Hey, who else like your mom already has her memories for when she dies? They even have a picture of her, ”said the lady’s daughter while she laughed at the action.
In the recording, the woman said that when her mother went to the printer to place the order, she received the condolences of the person in charge, however, she was surprised by the lady’s response and when she saw that she was in the photo.
@nails_nitziamorettWhen your mom is prevented, so that later they don’t take photos of her with wings and going to heaven 🤣 photo of youth with a free date hahaha mrs. He and
“My mom went to make her memories for when she died and the lady from the printing house told her: ‘My deepest condolences, you just lost a family member, right?’ To which she replied: ‘No, it’s me'” , said.
The “merchandising” that the woman had made consisted of cards, crosses and photos. In addition, she joked with an image “where she looks 20”.
@nails_nitziamorett Reply to @judithpayan6 ♬ original sound – Nails Nitzia Morett
In another viral video, the woman clarified that the keepsake box is already about four years old in storage for when the time comes. He also argued that this forecast is not treated for any disease, because the woman is very well.
As well, they detailed that not only do they have the memories ready, they also already left information for their relatives to contact a person who will sing that day, the funeral package is already paid for and the photograph that will go in the coffin.
“I am going to take even guard commanders so that no one comes near. There is going to be a band, food, breakfast and apart from that they are going to have a raffle and I want them dancing not crying, that is my last wish, but everything is already written down. To those who go, well welcome and bring your gift, ”he said.
The recording went viral on the video platform, registering 199,000 interactions, where many did not have comments from Internet users. who were also surprised by the daring and initiative of the lady.
Social networks have become the perfect place where people share these types of stories that come to life, unleashing many comments and different points of view.
The creation of “merchandising“It is not only possible from one brand, because there are many people who create special memories to remember a moment, as an example with the famous phrase of Lionel Messi in the World Cup in Qatar “Que mira bobo” or even with the new song by Shakira and Bizarrap “women no longer cry, women bill”, have been turned into garments thanks to the creativity of the same people.
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