Although there are a large number of department stores in Mexico, the iron palace It is one of the best known and longest-livedsince it was inaugurated in 1891. Considered a store with high quality products, it has gained recognition and consumer acceptance.
Just read or listen to the slogan “I am totally palace” to understand the reference to the mythical company, But do you know what its story is and why it has such a name? We tell you the origin of El Palacio de Hierro.
The origin of a new ‘Palace’
It all starts with two characters: Joseph Tron and Joseph Léutard. Both Frenchmen dreamed of establishing a department store and in 1888 they were able to materialize their idea: They acquired land in the Historic Center of CDMX, at the crossroads of the current streets of Venustiano Carranza and 20 de Noviembre.
With an iron and steel structure inside, a beautiful design inspired by the most beautiful and important stores in Paris, New York, London and Chicago, the first building of El Palacio de Hierro is installed,” says the company’s official website. .
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In this sense, the name of the store is inspired by the structure of the first physical establishment: An iron building in the capital of the country, according to the prestige that the ‘namesakes’ hoped to represent. His first motto was “loyalty, honesty and efficiency”.
The building’s facilities were expanded twice due to the acceptance and assistance of the clientele. However, in 1921, a strong fire affected the property, so it had to be rebuilt, this time with details art deco Y Art nouveau.
In that same year, the store began its expansion and until 2022, between stores and boutiques, the Palacio de Hierro had more than 15 branches distributed throughout the Mexican Republic. Within these, hundreds of products from up to 2,000 different brands are offered.
In chronological order, this is the history of the department store and the branches it has to date
- 1888: Foundation of the company
- 1891: Opening of El Palacio de Hierro Centro, CDMX
- 1958: Opening of El Palacio de Hierro Durango, CDMX
- 1980: Opening of El Palacio de Hierro Perisur, CDMX
- 1989: Opening of El Palacio de Hierro Coyoacán, CDMX
- nineteen ninety six: The slogan “I am totally Palacio” is born
- 1997: Opening of El Palacio de Hierro Polanco, CDMX
- 1998: Opening of El Palacio de Hierro Satellite, EDOMEX
- 2002: Opening of El Palacio de Hierro Puebla
- 2005: Opening of El Palacio de Hierro Monterrey
- 2006: Opening of Casa Palacio in Antara, CDMX
- 2008: Opening of El Palacio de Hierro Guadalajara; Opening of Boutique Palacio in Isla Acapulco, Guerrero
- 2010: Opening of Palacio Acoxpa Boutique, CDMX; Opening of Boutique Palacio Cancun
- 2011: Opening of El Palacio de Hierro Interlomas, EDOMEX
- 2012: Opening of El Palacio de Hierro Villahermosa, Tabasco
- 2013: Opening of Casa Palacio Santa Fe, CDMX
- 2014: Opening of El Palacio de Hierro Querétaro, Querétaro
- 2015: Remodeling and reopening of El Palacio de Hierro Polanco, CDMX
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