What did Daniel Servitje study?
Daniel Servitje is the third to run the family business, after his uncle Roberto and his father. He was born in Mexico City on April 1, 1959 and graduated with a degree in Business Administration from the Universidad Iberoamericana and obtained a Master’s degree from Stanford University, with a Master of Business Administration (MBA).
In 1997 he assumed the management of Grupo Bimbo and as of July 2013 he was also named the successor of his uncle Roberto as Chairman of its Board of Directors.
What kind of leader is Daniel Servitje?
Grupo Bimbo has about 135,000 employees and due to the nature of its operation and the distribution of its product offering, most of the positions that open in the company are at the operational level, that is, salespeople and line operators.
“One of the values that the company has is that of people. And if before it was perhaps not common to put people first, today it is part of what is needed to continue operating,” Servitje said in an interview. with Expansion in 2020.
The Mexican businessman has sought to cascade into the organization an inspiring leadership, close to the collaborators, who generates trust, builds teams and creates an environment where the collaborators can be themselves. But to act with integrity and human sense.
In 2018, when a video went viral in which it was seen how a company salesperson robbed an elderly man when supplying his products at his store in Iztapalapa, Daniel Servitje was very punctual about the event. “In Grupo Bimbo there has not been and there will be no room for dishonesty and abuse of trust, whoever violates the rules pays the consequences,” said the businessman at the time.
What is your legacy?
Daniel Sertvije, who began working with his father when he was in high school, is publicly recognized for leading Bimbo to become a multinational. The conquest of global markets at the hands of Daniel Sertvijte strengthened the strategy of his father and uncle, who began by landing in Latin America, that is, related markets, and then moving on to Spain or the United States, where there is greater competition.
“Without a doubt, the greatest scope that (Daniel Servitje) has had at the helm of Bimbo is the company’s international expansion process. Without their drive, there is no way to understand how Bimbo is where it is today,” says Carlos Hermosillo, an independent stock market analyst.
One of the most outstanding movements in this expansion was the purchase of Canada Bread in 2014, in exchange for 1,660 million dollars. With this purchase, Bimbo added 25 plants to its operations and reached Canada and the United Kingdom.
Three years later, the company reached France, Italy, Switzerland, the Ukraine and Russia, Turkey, Morocco, South Africa and South Korea in Asia, with the purchase of East Balt Bakeries for 650 million dollars.
This diversification has allowed the company to better cope with the economic and inflationary crisis that triggered the 2020 health emergency. “In general, I think that this diversification has allowed us to overcome the crisis,” Servitje said during his participation in the Summit Expansion of that year.
Now, in the midst of a context that has been marked by the increase in the prices of raw materials, the bakery managed to register record sales in the second quarter, with growth of 18% to 96,434 million pesos, a level never seen before. for this period in the company’s history, due to a growth in the volume sold in all the regions in which it operates.
The fortune and influence of the Servitje family
Daniel Servitje occupies the fifth position in the most recent Expansion ranking of The 100 most important businessmen in Mexico.
The fortune of Servitje and his family increased by around 52% in the last year, going from 4,130 to 6,285 million dollars, according to a calculation by Expansionbased on their shareholding and the market value of the company.