“I am excited to announce that I have hired a new CEO for X/Twitter.” This is how Elon Musk revealed, through a tweethis intention to leave his position as head of the platform to give the position to a woman whose name, for the moment, he has not revealed. The Wall Street Journalhowever, already speaks of a specific person: Linda Yaccarino, current head of advertising and partnerships at NBC Universal.
Linda Yaccarino, according to wsjwho cites friends and colleagues close to the executive, He has been wanting to take over the position of CEO of Twitter for some time. Well, Elon Musk, let’s remember, confirmed months ago his intention to leave the position as executive director that he himself assumed when he acquired the social network. Both managers have been in talks with the intention that she take the position as head of the social network, and Dylan Byers affirms that Musk “plans” to give him the position.
You are probably wondering who is Linda Yaccarino and, above all, why Elon Musk would bet on an executive whose position is mainly related to advertising. Actually, he has a lot more sense than he seems, and Yaccarino also has a very consolidated professional record.
Yaccarino: more than two decades working in the field of advertising
Linda Yaccarino, specifically, is a 59-year-old American woman (born November 27, 1963, in Long Island, New York), whose professional career has always been linked to communication and advertising. The current NBC executive and possible new CEO of Twitter has a degree in Liberal Arts and telecommunications from Pennsylvania State University (Penn State), and since then she has worked at two companies.
In 1992, Yaccarino was working for two decades as executive vice president and COO of advertising sales, marketing and acquisitions. did it in turner (Turner Broadcasting System), a television and media company that Warner Media acquired at the time and that disappeared as such after the purchase by AT&T, who merged both businesses into Warner Bros. Discovery Inc. The possible new CEO of Twitter held the position until November 2011, when he joined NBC Universal.
Since then, and up to the present, Linda Yaccarino has been leading different positions related to advertising in the aforementioned media company. Twitter CEO candidate She started as president of advertising sales, and currently, we reiterate, she is head of advertising and partnerships at the company. She has also come to mark different milestones at NBC Universal. Among them, having generated more than 100 billion dollars in ad sales
“She is the first advertising manager to develop a unified business system enabled by One Platform technology, and create a unified business and monetization strategy, a practice that has become ubiquitous in the marketplace.”
Linda Yaccarino has also successfully originated partnerships with companies such as Apple News, Buzzfeed, Holler, ReachTV, Snapchat, Twitter, YouTube, among others, and has managed to get NBC to present international events, such as the Super Bowl or the Olympic Games. In fact, just a few weeks ago, Yaccarino boasted at a conference along with Elon Musk of the association with Twitter for the next JJ. oo.
Why Linda Yaccarino is a Good Twitter CEO Candidate
However, why Elon Musk has seen Linda Yaccarino is a good candidate to take over as CEO of Twitter? Probably because advertising has always been one of Twitter’s main revenue streams, and apparently Musk wants to keep it that way. In fact, since the magnate acquired the company, income from this area has decreased considerably after the flight of many advertisers.
In addition, during his career, Yaccarino could have created a strong bond with advertising managers of large companies, so he seems to be the ideal person to, in a way, convince them to invest in advertising on the platform.
We must take into account, however, that there is nothing confirmed about it. In any case, Elon Musk has already confirmed that he will become CEO and CTO at Twitter, “overseeing products, software and sysops”, he has highlighted.