- TikTok launched its own music streaming service, TikTok Music, in Brazil and Indonesia.
- Capitalizing on its large user base and influence on music discovery, TikTok is looking to expand beyond short videos.
- It happens at the same time that Threads saw the light of day around the world: Meta goes on Twitter.
TikTok, the popular short video platform, has (finally and after many tumors) launched its own music streaming service.
He did it on a test basis this Thursday, July 6, in two markets: Brazil and Indonesia, marking their entry into the streaming music market.
The service, which is exclusive to premium subscribers, allows users to sync their existing accounts and share and download the songs they discover on TikTok.
With this move, TikTok seeks to capitalize on its position as one of the leading sources of music discovery and compete directly with already mature services like Spotify.
TikTok’s music streaming service, known as TikTok Music, will replace Resso, the company’s current streaming service, starting September 5.
This transition had already been announced by TikTok’s parent company, ByteDance, in May, when it was reported that Resso would become a premium service, publishes Variety.
TikTok Music wants to compete with Spotify
The launch of the TikTok music service comes at a time when competition in the music streaming market is in full swing.
Platforms like Spotify, Apple Music and Amazon Music lead the industry, but TikTok is looking to challenge their dominance by capitalizing on its large user base and ability to drive viral music trends.
Coincidence or not, the announcement came at the same time that Meta Platforms, the parent company of Facebook, Instagram and WhatsApp, launched Threads, an application that seeks to compete directly with Twitter in the market for instant information.
This strategy reflects the intense competition between the main social networking platforms, which seek to expand their reach and attract new users.
Both TikTok and Threads represent the efforts of these platforms to diversify their services and compete in new markets.
TikTok is looking to expand beyond short videos and become a one-stop destination for entertainment, while Threads is looking to capture the attention of users looking for real-time information unhappy with Elon Musk’s Twitter strategy.
“network war”
The rise of TikTok among the centennial generation is remarkable. The platform has revolutionized the way music is consumed and discovered, becoming a major channel for artist promotion and the release of viral songs.
The launch of TikTok’s music streaming service further strengthens its position in the industry and poses a challenge for platforms like Spotify.
In response to increased competition, Spotify has a strategy of expansion and diversification.
The platform has invested in exclusive content, such as podcasts and radio shows, to attract new subscribers.
In addition, it improved its recommendation algorithms and launched interactive features to offer a personalized experience to its users.
Now read:
Try Walmart Barbie’s pink food and that’s how he rated it
Tim Hortons will arrive in Mexico City
The Tesla beer inspired by the Cybertruck arrives for sale “GigaBier”