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Dynat identified a change in the consumer’s purchase decision, upon which Walmart acted, in a case that is compared to the action of the Uber driver.
The story of the Uber driver who offers karaoke to his passengers has more than 180,000 likes on the Twitter account that spread it.
A driver of Uber has attracted attention on social media because apparently offers karaoke services and massage in the passenger seat, a strategy that seems to motivate passengers to rate it with 5 starsdemonstrating how to motivate their users to tip. The story of the driver of Uber It is one more testimony that is told around the quality of customer service and experience offered by services such as private transport apps.
There are all kinds of studies to gauge the impact of the habits of consumers who use, for example, a private transport service. In measurements that SharesPost conducted in a study called “Uber & Ride-Sharing”this found that it does five years the main reasons for using Uber were that a 43 percent demanded the service to return from a meal or party, 22 percent assured that he demanded the service because he would go to the airport, and a 11 percent because he was on his way to work.
The experience that a driver of Uber offers, with karaoke for your passengers, please confirm the numbers shown on studieslike the one that the platform itself Uber carried out in the United States, when he found that the 80 percent of its drivers and delivery people were satisfied with the work experience in the apps.
5 star strategy
Qualification for service found an ally in creativityas we can deduce from history that @Vcvaldestick shared on your account Twitter, where he showed the driver of the app while sharing a karaoke microphone with him. Another user (@karlapgil) identified the driver and also assured that he was very surprised to discover that the passenger seat had a massager installed, for which he confessed: “my back and my drunkenness give it a 100/100, the best Uber”.
my uber today (right now) at 6:05 pm on a monday just told me if i want to do karaoke pic.twitter.com/ksE9h41XaY
— valentina (@vcvaldestick) July 18, 2022
This measure, in which service providers use creative resources to improve the experience with consumers, has established a key concept and that is to exploit consumer habits, which determine a purchasing attitude.
A clear example of this was provided by Walmartwhen a research driven by Dynatfound that the 60 percent of consumers interviewed worldwide, confessed to buying cheaper products in the face of inflation. Walmart launched in the midst of inflation, a cheap product consisting of a package of 30 pairs of contact lenses at an estimated price of 500 pesos. He knew how to act before the insights of the consumer in the midst of the current situation.
the driver of Uber did the same, implemented a targeted activation for most userswho confess to using the platform’s vehicles because they went to a meal or party.
In these cases, it is definitive to be able to land the market data in actions and it is not necessary to do extensive research, it is enough to identify the habits of consumers through recurring practices, such as the evident selection of low-cost products in a supermarket store. or the average in the reason that users of Uber request a car from the platform.
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