The financial sector reinvented itself during COVID-19 and its changes have not stopped, even now in the face of this economic scenario they have had to adapt to the new circumstances to offer efficient and useful products and services to their users.
We are in a world of much greater competition, in which fintech and traditional banking are constantly perfecting their offer and whose users change profiles at the same speed. Given this, the question is which of these financial institutions will survive another crisis?
turn change
The inflation crisis of 2022 is already having a strong impact on the financial industry, especially for startups seeking market disruption. Investment funds inject less and less risk capital in the midst of contexts of uncertainty. Fintech companies in the process of consolidation must be as attractive as possible to investors in order to continue with the expansion they have shown in recent years.
Just as the pandemic changed finances and business operations as a whole, a crisis of the size of the current one will necessarily change the dynamics of the stock market in the short and medium term. However, if your bets on inflation pay off, it is highly likely that the trends seen so far will reverse course entirely.
golden duo
But the financial sector has had a golden ally since time immemorial to face difficult times: technology, which currently plays a particularly privileged role. The financial industry stands out because it has always been committed to innovation, and even in a period of crisis it is when it is worth redoubling efforts.