November is approaching and with it The good endthe annual shopping event in Mexico that takes place over a long weekend in the middle of the penultimate month of the year.
This sales weekend was created with the purpose of encouraging domestic consumption and promoting sales in the country. During El Buen Fin, many stores and businesses offer discounts and special promotions on a wide variety of products, from appliances and electronics to clothing, furniture and more..
El Buen Fin has become one of the most important shopping events in Mexico, and is often compared to the Black Friday in United States. During this period, consumers can find significant deals on products that might otherwise be more expensive. In addition, some stores offer monthly interest-free financing options to facilitate purchases.
The event also has a solidarity component, since some participating companies allocate part of their profits to charities or social projects.
What is El Buen Fin in Mexico?
This sales date in Mexico arose as an initiative of the government and various business organizations to stimulate domestic consumption and strengthen the country’s economy. It was first launched in 2011 and has continued since then on an annual basis. Here are some details about its origin:
It originated in an economic context in which it sought to counteract the economic slowdown and promote domestic spending in Mexico. During the 2008 global financial crisis, Mexico also experienced economic difficulties, with authorities looking for ways to boost domestic demand and support local businesses.
This sales day was inspired by the success of Black Friday in the United States, the day of massive discounts that marks the beginning of the Christmas shopping season in that country. The idea was to create a similar event in Mexico to encourage consumption and attract consumers to the stores.
Until when can I register for El Buen Fin 2023?
Businesses that wish to participate in El Buen Fin 2023 must register in the official website to perform the following actions:
Registration and updating of data
Companies may register to use the brand and logo by the Ministry of Economy of El Buen Fin.
Participation in the draw
All companies that register will be able to participate in the El Buen Fin 2023 Draw organized by the Tax Administration Service (SAT).
Good End Directory
Registration allows companies to enter the directory of participating businesses. There the buyer can search for businesses by category, type of platform (online or physical), etc.
Trainings
El Buen Fin offers free resources to help companies improve their online presence and increase their competitiveness in digital sales.
Registration dates
Companies that wish to participate They have until November 17, 2023 to join the campaign. Only legally constituted individuals or legal entities with a valid RFC can register.
When will there be Buen Fin 2023?
El Buen Fin 2023 will take place from November 17 to 20 and will last four days.
The Good End date is chosen considering the following:
- Date on which the bonus will be delivered.
- Before the Black Friday in United States.
- Before the New Year’s Eve Holidays.
- Generally, the long weekend is taken advantage of to commemorate the day of the Mexican Revolution.
When is sales season in Mexico?
In Mexico, the sales season varies depending on the store and region of the country, but you can generally find a variety of deals and discounts throughout the year. Some of the main sales seasons in the country include:
The good end
As we mentioned above, El Buen Fin is one of the biggest shopping events in Mexico and usually takes place in November. During this long weekend, many stores offer discounts and special promotions on a wide range of products.
Season sales
Stores in Mexico often offer seasonal sales, especially at the end of fashion seasons. This means you can find discounts on out-of-season clothing, such as winter clothing in spring or summer clothing in fall.
End of year sales
In late December and early January, many stores offer discounts and special promotions as part of the end-of-year festivities and the Christmas shopping period.
Summer sales
During the summer months, many stores offer discounts on summer-related products such as swimsuits, lightweight clothing, and outdoor gear.
Back to school sales
Before the start of the school year, which is usually in August in Mexico, many stores offer discounts on school supplies, clothing and footwear.
Sales for special occasions
In addition to these regular sales seasons, some stores also offer discounts on special occasions such as Mother’s Day, Father’s Day, and Children’s Day.
It is important to pay attention to the promotions and discounts that stores offer throughout the year, as they may vary depending on the brand and type of product. In addition, e-commerce has gained relevance in Mexico, which is why many stores also offer online discounts during these sales seasons.
Who participates in the Good End?
Stores affiliated with the National Association of Self-Service and Department Stores (ANTAD), the National Chambers of Commerce, Services and Tourism (Concanaco Servytur) and the Business Coordinating Council can participate in El Buen Fin.
In 2022, 176,347 companies were registered on the Concanaco del Buen Fin portal, more than 25 percent compared to 2021.
Some stores that have participated in other editions of the event are:
- Iron Palace
- Liverpool
- Sanborns
- Coppel
- Sears
- Soriana
- The eating
- Chedraui
Groups such as Walmart and its business lines Bodega Aurrera, Walmart Express and Sam’s Club do not directly participate in Buen Fin, but offer special sales in the days leading up to the event.
If you want to know the brands that will offer promotions in El Buen Fin 2023, we suggest you keep an eye on the official campaign portal where the list of participants will be published.
How much does it cost to participate in El Buen Fin?
According to the Ministry of Economy, companies and individuals seeking to make legal use of the El Buen Fin 2023 brand can register for free on the official portalcomplying with the Operating Rules described on the website.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.