With the aim of continuously improving the buying and selling experience on-line in Latin America, Free market presented clipsa new solution that allows sellers to expand the dissemination of their products in a simple, agile and fun way in video format.
We face the challenge of evolving and improving year after year, offering our partners new and better sales experiences. For this reason, we have developed a tool that adapts to the new habits of users, providing fast, dynamic content with a flexible format to create and learn.
Luis Pedraza, Mercado Libre Marketplace Leader.
The video section will provide buyers with a new way to learn more about products, while sellers will have an additional channel to reach potential buyers, explained the manager.
With more than 600 visits per second and more than 300 million products listed, this functionality is presented as an innovative way for people to discover new items, improving the shopping experience by offering a more playful and interactive navigation.
How to use Clips effectively?
The videos must be recorded in vertical format with a duration of 10 to 60 seconds and focus on a single product, respecting the advertising and marketing rules for each category. Each clip it will be linked to a publication and the purchase process would be carried out with the seller of the product. In addition, it will allow monitoring of viewing metrics, which provides a better understanding of what content works best and detect areas of business opportunity.
The solution is in the initial testing phase with a select group of sellers, who receive support and specific training from Mercado Libre to learn how to use it.
From now on, sellers will have the possibility to generate creative content following the latest trends in the content-commerce and social networks.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.