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In Mexico, there are just over 430,000 influencersaccording to Statista Digital Market Insights.
He marketing of influencers it grew 26.4 percent between 2020 and 2023.
In the United States, more than 255 million dollars is invested by brands to marketing of influencersaccording to data from Bloomberg.
Social networks can sometimes make you a bad move, especially if we consider the speed with which they manage to spread a content, as it happened to this girl. In a matter of minutes, a battery of WhatsApp messages with which her infidelity was demonstrated went viral.
At first, she is enjoying a baseball game with her boyfriend when she suddenly begins to check her phone, and it is because a person who was recording the atmosphere in the stadium decided to do zoom to the conversation, realizing that he was sending messages with another. Before printing, decided to upload it to his social networks and of course the comments did not wait.
Come with me to see this sad story… pic.twitter.com/0PeXBFz2Tx
– The CondeNado (@elconde_nad0) June 17, 2023
Once again, these types of stories show us how social networks have become the right channel to make anything from news to photos from the last vacation go viral. That is why many influencers have started building small fortunes, just as Charli d’Amelio, who has earned more than $8 million in income since starting out as a tiktoker. In fact, TikTok In just two years it has managed to be part of the social networks with the most active usersregistering a turnover of more than 4,500 million dollars in 2021.
Nowadays, Many consumers trust their influencers favorites when it comes to choosing a brand. According to data from Bloomberg, in the United States more than 255 million dollars is the figure that different brands invest monthly with respect to marketing of influencers. It is considered that the use of influencers It’s the fastest way to customer acquisition.surpassing organic search and marketing by email. While this term is gaining ground in brand strategies, especially since for some time it has been placed on social networks due to the high impacts and the time that thousands of users spend on different platforms.
Over the years, the marketing of influencers it has become more and more important for an endless number of brandsspecialists assure that thanks to the smartphoneshe marketing Digital had a radical turn, which together with social networks expanded drastically.
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