- Index hide2 The content creator constantly solves doubts about the investment that opening a business represents.3 The videos are shared through his TikTok account, where he also showed the results of his venture.
An entrepreneur surprised in his tortilla shop with Iron Man designs for local consumers.
The content creator constantly solves doubts about the investment that opening a business represents.
An entrepreneur surprised social network users by sharing Iron Man tortilla designs. This has delighted consumers who are getting closer to his new tortilla shop, fulfilling the dream of any entrepreneur: living from their own efforts.
The user constantly shares videos about his experience as a content creator and as a micro-entrepreneur.
Your videos are seen in your TikTok accountone of the social networks with the greatest reach in recent years, which has also become the cradle of entrepreneurship with constant videos on “how to start a project” and the result after a few years.
“What’s up with your design!”; surprises entrepreneur with Iron Man tortillas
a content creator who is dedicated to sharing progress on his new tortilla factory and the budget required to open it has shown his followers his unique value proposition.
His tortillas have engraved designs that are also recognizable to his followers. The first design shown on one of his tortillas was one that read “Mexicana.” However, something that surprised fans is that his machine can not only record words, but also contains images of superheroes such as Spiderman and Iron Man.
This is one of the videos where he shows his designs:
@marbetoalves Reply to @sara_uribe1991 ♬ original sound – Marbeto Alves
In addition to this, the entrepreneur surprised his followers by sharing designs upon request, where their names and funny phrases such as “I am a tortilla” stand out with a happy face.
@marbetoalves Reply to @bertadillokaren ♬ original sound – Marbeto Alves @marbetoalves Reply to @bertadillokaren ♬ original sound – Marbeto Alves
Entrepreneurial culture in Mexico
The entrepreneurial culture has managed to mark a milestone for current generations. Most small businesses start small, betting entirely on the consumer. Likewise, grocery stores or tortilla shops continue to exist in Mexico. Although there are commercial stores, people usually prefer a quick purchase according to the needs of the moment.
This joint decision is reflected in the statistical data provided by the Business Demographics Study made by him Inegi, where it points out that there are about 4.4 million micro, small and medium-sized companies. The same dependence reveals that they generate an economic value comparable to 19.3 percent of that figure of the country’s GDP. In short, 26 out of every 100 pesos are generated by informal business initiatives. For this reason, this sector has proven to be as important as the formal sector.
And that is how the study of Association of Entrepreneurs of Mexico (ASEM) in the latest Radiography of Entrepreneurship in Mexico 2020 mentions that the majority of people who start a business are young people between the 26 and 35 years old, including 35 percent of the total amount; they are followed by the adults among the 35 and 45 years, with 31 percent.
However, it is clear that it would not be an easy thing to bet on entrepreneurship, since it requires a lot of patience and ambition. According to the report mentioned above, 68 percent of entrepreneurs have commented that they have failed at least once in their attempt to start a business, either due to lack of knowledge of the market, according to what was said by 34 percent; for mismanagement, 32 percent; for problems with partners, 25 percent; and due to lack of working capital 23 percent.
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