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Content marketing is a discipline that this 2022 is the protagonist of the growth in digital marketing of many brands and determines the scope when its implementation is successful.
By discarding bad perspectives of who reads your digital content and adding new ways of approaching content, you have elements that become relevant.
This 2022, the demand for successful content marketing must understand that the right content plan is the basis for all brand communication within digital marketing.
If it were a computer program, the content marketing 2022 It is the latest version of a fundamental discipline in digital marketing and today it is crucial to understand what is successful and what should be discarded in this area, so that the next content plan that you give to your client is successfully approved.
The content plan has been defined to improve the process with which it is possible to stand out in the digital environment, but with a structure of both the type of content and the media used, which make complete sense for the brands.
The digital reader investigates
The reading competence that predominates in the digital medium is based on a very important point and that is the selection and use made of the information, as well as the impact that your publication strategy and the narrative that you carry out, which is defined without no doubt because of the scope achieved by a well-thought-out strategy.
Thinking of a digital reader who investigates, defines essential resources such as what elements your stories will end up related to. Google solved it masterfully with Think With Google, a platform blog specialized in content oriented to digital marketing, a discipline in which Google is a brilliant mind and demonstrates the effect of a good content marketing for this one 2022.
Write to your buyer person
Knowing what to write about is not just based on basics such as the values or the theme of your business. (Let’s imagine that you are a pastry shop whose values made it specialize as a vegan), what are you going to focus your content on? The easy thing would be to focus on content about the cakes you make and the ingredients you use to ensure they are vegan.
Content based on the profile of your ideal consumer defines a better inbound marketing route, a strategy that attracts customers with content tailored to the audience profile that ties in with your business, with content like “5 vegan influencers and their best food recommendations.”
aspirational identity
Aspirational content is an important reflection of what many brands in certain segments are looking for and it works to land content from this angle, if you are a chocolate store and one of the most expensive lines of bars that you have in your window fails to sell, because it contains sheets of edible gold perhaps, however, when you inspire them to join the main cause of your chocolate business, which is the purchase at a fair price from cocoa farmers, that is when change is inspired and in a certain way it is fulfilled with the activism that discovers many entrepreneurs and heads of these businesses, to lead a transformation in the industry.
In the war of content, the valuable is crushed by the viral content when it is measured with the clock of immediacy. YouTubers and influencers have established massive metrics, however, if you are an electric scooter store, do any of your devices have an Instagram account with more than a million followers?
When you do not give a positive result in such a case, the importance of a content plan is to understand what you are going to build with your production of stories and relevance plays a very valuable role in this.authority and most importantly, the creation of loyal readers to your content.
you need a conflict
Conflict is the tense point of your story, without achieving a conflict in your narrative both in a video on TikTok or an entry on your blog, you will not be able to transcend the role of your brand in each of these narratives.
Imagine that you started a refrigerator repair service, the conflict in the stories of your TikTok videos are the malfunctions that your customers’ machines present.
The plot of your publications will be the best weapon with which you can transcend in the market.
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