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With the many modifications and updates that the app has made, Instagram has grown its user agenda by up to 21 percent in the last year.
As part of the digital growth and the relevance that influencers have taken on for Internet users, the app today implements a new visibility function.
This will help mention content creators in photos and videos of their work, being a form of “recommendation” among the same network users.
Instagram announced that in the new era of its updates, it has never been so important to recognize the work and effort of those content creators who generate communities and culture on the social network, so your collaborations can now be identified by users thanks to the new “improved labels”.
Instagram is one of the platforms that has grown the most with digital transformation. Worldwide, it totals more than 1.08 billion active users per month thanks to the modification and adaptation of its modalities with the new connected generations.
In fact, in 2019 alone the influencer marketing on instagram had grown by more than 48 percent, which is estimated to double by the end of 2022 when doing a post-Covid recapitulation and the impact that digitalization brought to Meta’s social networks.
For now, putting in the magnifying glass the connection and collaboration of content creators has become a central axis of the platform, because simply in this app Internet users spend an average of 28 minutes a day, mostly visiting the profiles of Your favorite public figures, including the most influential on Instagram: Cristiano Ronaldo, with 232 million followers; Ariana Grande, 195 million; Dwayne Johnson, with 191; Kylie Jenner, with 197; Selena Gomez, with 184 million; Y kim kardashian, with a total of 181 people around the world attentive to their publications.
Mark Zuckerberg’s platform announced on Monday the launch of its “improved labels” with which they will be able to increase the representation of creators and collaborators who generate quality content and still have small numbers on the network, as well as those from more marginal communities. whose contributions are often obscured.
The goal is to give credit to your work and be able to publish it in a big way before the millions of users who browse.
“Proper recognition and credit for content has become the starting point for discovering new interests, opportunities, and economic empowerment, so for many underrepresented creators, that credit is the first step in building sustainable careers as creators while combating cultural appropriation and ensuring the world knows who drives culture“, reported the brand in a statement.
And it is that over the years, it is the same users who come together as a community to support creators and influencers with simple but powerful alternatives that have strengthened their number of followers, from tagging themselves in the captions and in the photos to make small mentions of their respective works.
For this reason, Instagram today incorporated a new feature called “improved labels”, which will allow the category that each creator designates in their professional account to appear in people’s labels.
“People can share and view a creator’s specific contribution to a photo or video post. And, as reels continue to represent the largest contribution to the growth of interactions on Instagram, we are happy to announce that the improved tags will also be available in that format, “concludes the platform.
In summary, all types of creators who generate content about makeup, musical composition or some other type of significant collaboration will have greater reach in their publications, since these contributions will be more visible in the publication or on the reel where they are mentioned.
- Open the Instagram app and tap the “+” icon in the top right corner.
- Create a new post and tap “Next”.
- Make any content edits you want and tap “Next.”
- After typing a caption, tap “Tag People.”
- Select “Add Tag” and search for and select collaborators.
- Tap “Show Profile Category” to display the creator’s category.
All social networks have generated structural and updating changes in the last year, either by integrating short video formats, the option to narrate short stories, the synchronization of contacts and the privacy of user data; however, the growth of each one has been gradual and different.
According to the latest report Digital 2022, made by We Are Social and Hootsuite, Facebook it remained the network with the most users in the world; in January 2021 it had 2,740 million and by 2022 it already accumulated 2,910 million.
TikTok also became the undisputed leader in growth and the main competitor of WhatsApp (2 billion users), Messenger (988 million users) and Instagram (1.478 million users), all of them in the top 7 of this ranking.
While Instagram reports a remarkable 21 percent rise, with 250 million new users, TikTok It continues to be the protagonist at the growth level, since the Chinese application already has 1,000 million users, 45 percent more than in 2021.
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