As we revealed in Merca20, Amazon bought OneMedicala primary health care provider company that focuses its strategy on advanced technologies used to improve the patient experience while optimizing the outcome of consultations.
Also in Merca20 we published that, just a few days later, the giant of the e-commerce (and much more) announced the purchase of iRobot. It was not a minor acquisition because it was the manufacturer of the most famous vacuum cleaner: roomba.
In total, Amazon invested 5.62 billion dollars to add two companies to its holding company that, at first glance, seem very different, but they are not.
Amazon sees further and understands that the key is in the interconnection between aspects of daily life that were once disconnected.
The two purchases, seen in perspective, do not look as disparate as they might seem and, for students and specialists in marketingare an opportunity to analyze where the business is going.
Amazon, marketing and acquisitions students
roomba Y OneMedical These are just two small signs that speak of a progress that will never end in the Internet of Things (IoT).
Just as today people are “prisoners” of their phones and PCs, in the very near future all analog experiences will be connected. From house cleaning and driving, to medical care, almost without exception.
And Amazon wants to be there.
If the principle of Moore’s Law is taken into account, which says that the capacity of technology doubles every 2 years, this interconnection will grow exponentially in a few years, perhaps in months.
It is true that the metaverse is attractive, but the IoT will be more so, and perhaps sooner.
A key fact: the fifth generation of connectivity (the so-called 5G) generates a great benefit with connection speed, but it is also a key to something else: latency.
Latency is the measure of responsiveness, making it possible to add precision to connected experiences like autonomous driving or, perhaps, performing surgery remotely.
How IoT will impact people and the marketing
For the IoT, 5G is key because it allows the connection of a million devices per square kilometer and with high energy efficiency.
But, how is all this going to affect the behavior of people and, therefore, marketing? In various aspects.
On the one hand, for the value exchange. students and specialists in marketing must understand that from now on they must adapt their interaction strategies with customers taking into account that consumers in the future will value the experience and the device as something unique.
On the other hand, the data strategy it will be vital. It’s not just about gathering information, it’s about knowing what to do with it. Those who know how to carry out a data security and storage strategy will win.
Finally, plan the customer experience. The advancement of the IoT will provide competitive advantages for everyone, from the retail that redirects the consumer wherever he wants to go even to laboratories and large pharmaceutical companies that will interact with patients.
Now read:
Amazon does not stop: buy iRobot, the manufacturer of Roomba vacuum cleaners
Amazon buys One Medical and has no business left to explore
Nintendo buys animation studio: should Disney and Sony worry?