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Less than a month from the premiere, ‘The House of the Famous’ It has become the most watched program in Mexico.
Through your account instagram‘La Casa de los Famosos’ reported that it was the most watched program on June 25, adding 13 million people.
‘The House of Celebrities’ exceeded the audience of MasterChef Celebrity by 83 percent.
One of the influencers most famous in Mexico and participant in the reality ‘The House of the Famous’, Wendy Guevara, already has her own Barbie dollwhich began to circulate through social networks.
‘The House of the Famous Mexico’ is a new production of TelevisaUnivisión and EndemolShineBoomdogin which different personalities inhabit a house isolated from the outside world, living together 24 hours a day, with the knowledge that everything they do and say is fully observed.
In fact, thanks to this realityVix, the platform streaming from TelevisaUnivision has increased his number of subscribers.
@imvalenciabby Response to @KemichXD 😘😘😘 #wendyguevara #lacasadelosfamosos #for you #fypシ゚viral #dolls #Mexico ♬ original sound – The House of Famous Mexico
More and more platforms are added streaming to the market, being the most used worldwide Netflix, which leads the market with more than 230 million subscribers. And it is that together with the pandemic, one of the habits that was most positioned was the consumption of these platforms, as well as the use of social networks.
Since its arrival in Latin America in 2011, Netflix has become one of the platforms streaming most used by Latino viewers, which consolidates it as the platform with the greatest reach in the region. Thanks to these numbers, Netflix set a clear objective, to attract more subscribers in exchange for a low monthly fee, which is why it enlisted an advertising plan. With this plan, the platform offers four minutes of ads per hour in exchange for a plan of less than one hundred pesos.
And it is that the arrival of advertising to the platforms of streaming is revolutionizing the way of consuming content, as is happening with Netflix, a platform that adds ads to its plan with almost 5 million active users globally, according to information from the company. Currently, the platforms streaming are betting on convincing its subscribers with cheaper plans in exchange for minutes of advertising.
In fact, between 2020 and 2021 the number of users of streaming reached one billion, of which more than 12 million were located in Mexico. According to FlixPatrol data, Amazon Prime is another of the platforms for streaming more used by adding 200 million people subscribed in 2022, while Disney Plus is the third platform with the most subscribers in the world, adding almost 162 million.