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It is estimated that in Mexico there is a catalog seller base of at least 4 million.
About 75 percent of the people who are engaged in this type of informal trade are women.
Betterware arrived in Mexico in 19995 as a direct sales company to the consumer.
Social networks are one of the main sources of entertainment, because it is through these that all kinds of funny and funny situations can go viral, which show how some people live. This is demonstrated by a young man who, comically, shows how his mother has a little “addiction” to Betterware.
Within the current context, catalog sales continue to be an essential source of income for millions of people, since only in Mexico it is estimated that a little more than 4 million people obtain dedicate themselves to it, a figure that doubled with that registered in 2018, of which it is worth mentioning that just over 75 percent are women and housewives, while the remaining 25 percent is made up of women and men who supplement their daily income through this type of sale.
It is possible to conceive the sale of products by catalog as a commercial distribution system focused on sales immediately and directly, which can be goods or services through a catalog or sample book with which the different consumption options are shown so that they arrive shortly after, either by parcel or through the same distributors.
“We are going to annex it”; shows young ‘addiction’ of her mother for Betterware
Within the national territory there are several companies that have gained positioning in the catalog sales market, such is the case of firms such as Tupperware, Avon, Price Shoes, or Betterware, way that it has managed to position itself within the Mexican market since its arrival, in 1995, this as a direct-to-consumer company, which has been widely received, as shown by a network user, who exposed his mother for being a ” Addicted to Betterware.
As can be seen within the short video, The young man manages to count at least 10 products from the catalog sales firm, This is not counting the kitchen, a place that the young man assures is full of this type of product designed to facilitate daily life.
However, this is not the only time that it shows how consumers become fans of a brand, since they can generate great organic links with the firms in an important way, as shown by a user of networks that has become popular within the digital conversation for promoting purchases within Bodega Aurrerá stores.
@nataly_aguilar6 Run to buy it 10/10💖 #fypp ♬ SAOKO – ROSALÍA
There are certain products that companies sell, which become essential differentials for brands, which in turn are widely received by the base of potential customers, who through these generate organic links of loyalty to the firms, which translates into good shopping experiences.
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