Waze, the navigation platform owned by Google, wants to win over users with a new meditation experience on their travels.
Living in a city as big as Mexico City, has its great disadvantages, such as traffic, traffic jams, constant traffic lights, among many others, which generate all kinds of reactions in users, stress being one of the more recurring.
The evolution of the city itself has given way to that, today, there are more inhabitants and, therefore, more mobility, more stress on more people and, as a consequence, higher levels of pollution, one of the most alarming events that has left gentrification.
Of course, all this affects not only people who move on foot or, failing that, by means of public transport, but also drivers who have to face each of these problems every day.
Nobody is saved, practically, from these discomforts, not even those users who pay for a more expensive experience and, in theory, more comfortable.
That is why, now, Waze is thinking of adding a new tool in which it has teamed up with the Headspace platform, which creates content for relaxation, meditation and other types of experiences more designed for the mental well-being of users.
The idea is that users traveling with the Waze platform will have the opportunity to listen to a specific Spotify playlist, which includes both music and podcasts developed by the Headspace app.
As if that were not enough, this new function is designed for users from countries such as English, French, Spanish and Portuguese and, in the same way, in a limited time.
“Those who will have the greatest benefit from this alliance are the users of the United States, because through the voice assistant” they will have at their disposal 5 ways to put them in the right mental state to hit the road: conscious, bright, hopeful, happy and open ”.
It is, without a doubt, an interesting initiative, mainly for users, who tend to be over-stressed when they travel on long trips and what they are looking for is precisely to relax when they go on the journey, whether reading a book, listening to music. on your own or other things.
This, in reality, has always been done, because some drivers of platforms such as Uber, DiDi, Beat, among others, already offer their Spotify service so that the user is the one who chooses what music can be played along the way .
The great difference in all this that Waze has teamed up with one of the most important meditation platforms on the market, which offers various content for Internet users to safeguard their emotional and / or mental tranquility.
What you are presenting now is one more idea to grow and conquer new customers, especially if we take into account that one of the most recent trends works on the well-being of mental health, tranquility, anti-stress content, among a list longer.
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