Today, data analysis has become crucial to boost a company’s sales in an increasingly competitive environment and, therefore, it is vital for the success of any organization. What’s more, companies that measure and examine lead data have a 28% chance of reaching their goals, according to Marketingsherpa.
Walmeric, part of Globant, is a company that was born in Spain in 2007 with a focus on technology based on business intelligence for the lead management in different channels, automation and efficient conversion to sales.
pioneer in Lead to Revenue Management, offers the possibility of unifying tracking, scoring, attribution and conversion of leads in a single solution, achieving global visibility. Currently, it manages more than 65 million commercial lead interactions from its clients and operates in 16 countries. Internationally helping different clients to enhance their commercial networks through digital transformation.
The Spanish company has a unique technological suite made up of different platforms and functionalities, among which its lead management tool, capable of mapping and managing each user in a personalized end-to-end way throughout the funnel; his decentralized native CTI, indicated to offer personalized attention to users from the Contact Center; his artificial intelligence platform, powered by different lead scoring, dynamic routing and conversational labeling modules; and finally your incremental sales laba pay-per-success model that scales your customer sales to another level.
Walmeric, which offers a multichannel marketing platform, has a solid client portfolio, among which are Ibex35, EuroStoxx50 and FTSE100 companies from different sectors such as banking, insurance, energy or telecommunications. Most of these clients have similar challenges, among them we can mention: lack of monitoring of digitally generated leads when transferring them to the offline world for closing, little contextual information of the client, difficulties to return leads, among others.
Benefits of Walmeric L2RM technology
The value of technology meets the objective of perfectly understanding the consumer who comes from the online world, getting to know them before taking any action, and with the information obtained through the digital footprint, to be able to improve conversion rates. With this it will be possible to put a face to the user and to stop being anonymous, but rather by knowing what he was interested in, what he has requested, among others, the conversion can be improved.
Some of the benefits are:
- Unified vision of sales.
- Traceability of all online formats and offline channels
- Efficiency and intelligence in each phase of the sales funnel.
- Conversion rate increase.
- Reduction of the cost per acquisition.
- Improve the rate of investment in marketing.
An example of success: Client of the insurance sector that obtained the following results:
- +25% volume of qualified lead generation
- 2X conversion rate
- -70% CPA
This company received a personalized proposal whose objective was to obtain highly qualified leads that were in the final stages of the sales funnel. Subsequently, through processes such as lead qualification, lead scoring and lead nurturing, it was possible to analyze the information to transmit it to the sales agents. Lastly, they allowed the client to understand what the reasons for the purchase were and in what period the user made the decision, which is what closes the circle. The combination of these variables makes it possible to achieve excellent results at the level of interested users and better conversion rates in all categories of training cycles.
“For this 2023, Walmeric is ready to take advantage of the optimal results obtained in recent years, we want to publicize our product and the different ways in which we can help companies. Thus taking advantage of the benefits of the investments made in the producer and in contracting equipment throughout the world, allowing the development of new lines of income”
Discover how Walmeric’s technology drives companies to thrive by increasing sales, optimizing results and achieving goals through data-driven insight analysis and personalized strategies.