Global Consumer Survey 2022 reveals that it leads to new product positioning.
B2B It is a channel that helps to measure work capacity today.
Transcendent activities have been imposed in the market, which remind us of the value of brands in the market.
Walmart enter the market B2B strongly, to diversify their income and the guideline is an interesting case of how to undertake resources that help a business transcend for this 2023in which traditional or B2B consumption, to which many businesses have become accustomed, faces inflation, so they have to think about income alternatives.
Within studies What Global Consumer Survey 2022 What currently motivated consumption was measured and it was discovered that the main ones were recommendations from friends and acquaintances, which is why it has become a very important resource in the market.
Walmart’s B2B movement
Walmart You want customers who do not enter your stores and do buy your technology and services, at least two specific products that you have as GoLocal Y Store Assist.
The first home delivery service streamlines the delivery of purchases to consumers’ homes, while the second helps employees pick and pack orders quickly and efficiently, allowing them to deliver on foot of effective doors.
The B2B strategy that Walmart implement and we recommend that you imitate is to ally with a CRM platform and turning these services into apps.
As part of the strategy, Walmart allied with Salesforce to be able to have solutions that help it to have a greater measurable closeness with consumers, to be able to improve the strategy through metrics and meet the high expectations of paying for a service that provides a giant like Walmart.
This verifies that the B2B strategy when partnering with a CRM must be focused on improving the service experience, to assess it in reputation and thereby maintain customers and attract new ones, which in the case of Walmart, have access to technology that It is designed to be known by third parties, so the true formulas for sales success are not exposed, they stay at home.
“By bringing in other retailers, we are able to understand what customer needs are throughout the buying process and then be able to improve our products so we can serve the customer no matter how, where or when they shop. That, ultimately, will also benefit us because we will continue to improve our products,” he explained. suresh kumarWalmart Global Chief Technology Officer.
What can be learned so far from Walmart when implementing a B2B strategy is to seek to offer impeccable service experiences, to meet the high expectation of the customer, who has when buying a product.
Second, it is about having two developments, one patented exclusively for the growth of your business and the commercial one, which is the one you offer, so today more than ever, all the departments of a company have to work in two veins of development, the internal one, aimed at achieving “secret recipes” for growth and the second, aimed at the commercial profile.
B2C and B2B are more relevant than ever. Brands must think about resources that help expand their income channels and with them scale to traditional income, to bet on sources of income that motivate business permanence. Hence, it is important for companies to better manage the market and thus understand the ability to sell.