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It is expected that the marketing of influencers grow to be a $16.4 billion industry by 2022.
the industry of influencers It is currently worth about $13.8 billion.
Social networks have become the best tool today for any person or company. Given this, companies like Walmart would be thinking of launching a platform of marketing of influencers to help your retail customers and third-party sellers promote your products and services online, according to trademark registrations.
The marketing of influencers It is a novel marketing strategy that consists of achieving a series of collaborative links between brands, companies and those people with great visibility and prominence on the Internet, known as ‘influencers‘.
Platforms like Facebook, Twitter, Instagram, TikTok and YouTube have become the perfect medium for many brands to carry out their advertising campaigns and thus reach a wider audience.
According to data from studies conducted by CPI Celebrity Performancebrands that use the image of a celebrity in their advertising campaigns have greater credibility and sympathy among the public. This ultimately translates into a higher probability of purchase by the consumer.
Data from a study of HypeAuditor details that the evolution of the market value of the influencers on Instagram has experienced a growing trend worldwide between 2019 and 2020, and in 2021 it was 5,869 million euros (around 100,000 Mexican pesos).
Will Walmart bet on the marketing of influencers?
The largest retail company in the United States, Walmart, is reportedly contemplating launching a platform for influencer marketing to help the retailer and its 100,000 third-party sellers promote their products and services online, according to trademark filings.
According to documents dated July 27, Walmart filed trademarks for “Walmart Creator” Y Walmart Creators Collectivewhich would provide consultancy in social networks and “the promotion of goods and services of others through people influencers“.
It is worth mentioning that Walmart currently works with influencers to promote your groceries and clothing, as well as your loyalty program Walmart+.
Currently, it is expected that marketing of influencers grow to be a $16.4 billion industry by 2022, according to media company Influencer Marketing Hub.
To date, Walmart has declined to comment on its plans to Walmart Creator Y Walmart Creator Collectiveand, after US media requested a position. Likewise, Merca2.0 asked for the opinion of the brand in Mexico, but until the publication of this note no response was received.
This is not the only project that the firm has, because today Walmart’s external sellers can currently buy ads from Walmart Connectthe retailer’s digital advertising business. Walmart Connect raked in $2 billion in revenue from its advertising business last fiscal year, the company said during its February earnings call.
Likewise, Walmart is not the only retail company that ventures into this industry, as its rivals Shopify and Amazon each have their own social media influencer services.
Companies file trademarks for many reasons, and filings don’t always lead to a company launching a new product or service. Since 2017, Amazon has offered social media influencers the opportunity to create their own online pages for certain recommended products sold on the Amazon.com marketplace.
In conclusion, the power of social networks and the digital world continues to be a world where many companies are betting on new millionaire projects.
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