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In January, Forma Brands, the parent company of Morphe Cosmetics, filed for bankruptcy, according to information from Forbes.
Ariana Grande would have acquired the assets of her beauty brand for 15 million dollars.
As of 2020, Forma Brands was responsible for the development, manufacturing, and marketing of Ariana Grande’s products.
The singer and actress Ariana Grande debuts her fragrance “Cloud” at Waldo’salthough the presentation for sale is 10 ml and has a cost of 29.99 pesos. This perfume has a sweet aroma, with floral tones like lavender and fruity like pear.
Although this perfume was launched in 2018, recently It has gone viral among social network usersafter it was revealed that Waldo’s is selling it and at a very affordable price.
@julieepink 100% real!! #cloud Ariana Grande at Waldo’s #perfumetiktok #cloud #waldos ♬ original sound – Julieee
Ariana Grande began her acting career at Nickelodeon, and thanks to YouTube, where she uploaded videos of covers of songs by Adele, Whitney Houston and Justin Bieber, a Republic Records executive who discovered such covers offered him a contract. It was in August 2013, when she premiered his first album “Yours Truly“. Ariana Grande has won a Grammy and holds eight Guinness World Records, as well as being one of the 100 most influential people in the world. The actress and singer has ventured into the world of beauty with its line of fragrances that began in 2015. His first perfume was Ari by Ariana Grandein 2016 he launched Sweet Like a Candyfor 2017 Moon light and in 2018 and 2019 clouds and Thank U, Next. In this last year the phrase Thank U, Next was registered as a brand to give life to its line of cosmetics that include scrubs for the body, lotions, shower gel and body powders. Ariana Grande is one of the highest paid singers and an influential figure on social networks, in fact she is one of the most followed women on instagram.
On the other hand, Waldo’s arrived in Mexico in 1999, establishing its first four stores in Baja California Norte, whose slogan quickly turned the brand into a differentiator: “Everything at 1 price”. These stores offer a wide variety of beauty, decoration, beverages, sweets, snacks, toys, stationery, baby, and cleaning products, among others. Their main competition is Bodega Aurrerá, Walmart, and Soriana. And although the majority partners are Scott Becky and Robert Rowling, the only Mexican shareholders are Mark Davis, Rafael Garza, Robin French and the brothers Rodolfo and Gabriel Padilla. By 2014, Waldo’s already had 297 stores, in addition to having two distribution centers, one in Tlalnepantla, State of Mexico, and another in Tijuana, Baja California. While in 2022 he took out his first credit card.
Today, Waldo’s is a brand known for its variety of products at low pricesin addition to being classified as a store where you can buy a lot for little.