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Kantar Millward Brown estimates that Volkswagen has a brand value of just over $9 billion.
Among the brands that have had the fastest growth in the market, a firm with decades of existence surpassed digital natives such as Google and YouTube.
The flexibility of a brand is a key opportunity for it to migrate to other categories and industries.
volkswagen has embarked on a new journey in the mobility market and its bet is now having an effect in the airline industry, where its famous W no longer only shines on the front of a jettanow it does it in the propellers of the “flying tiger“.
The action of the German brand occurs while maintaining a value in the automotive market of 9.25 billion dollarsaccording to one projection of Kantar Millward Brown Y Bloombergwhere one checks insight very interesting, the irruption of newborn brands such as Teslawhich went from being the occurrence of a millionaire as Elon Muskbetting on autonomous driving and power supply to the most valuable brand in this sector with 75 billion dollars.
The fact reveals a very interesting mission in technological brands and that is to migrate to new categories such as air, to diversify the know-how and bet on actions that are surprising in the way brands engage with consumers.
These diversification actions have been seen in all types of industries, not only the automotive industry, we have also heard of cases such as mass consumption with flagship companies setting the example as Pepsiwhich ceased to be a simple beverage brand, to increase its portfolio to that of snacks.
This commitment has allowed brands to expand their opportunity to participate in the market and thus take on more innovative challenges, such as those that have to do with preparing brands to be flexible.
The foregoing is a unique case that helps to understand measures such as the growth in the value of brands, as noted by a study of kantar in which he placed cartier youtube Y Google as the companies that have achieved the greatest growth with 88, 83 and 79 percentrespectively.
This measurement points to a very interesting aspect to observe and that is to see how a traditional brand such as Cartier tops the list, imposing itself with its decades of existence on native digital brands such as a Youtube or a Google.
Therein lies the importance of know how to be a brand, to be able to transcend in a market where the way of consuming is innovated.
Invariably, crucial activities in the current market have been established with these resources, which have forced the traditional to become a value that goes beyond what is known.
Volkswagen swaps tires for propellers
volkswagen is a leading brand in the automotive market, at least during this 2022 it continues to stand out as one of the 10 most valuable in this segment and a resource has been key in its commitment, knowing when it is time to migrate to other industries, as in its case is testing it to the air. In this new commitment, the German brand took advantage of the boom for transport on board drones.
This is the first time that the brand has ventured into the growing air mobility market, where other firms such as Aston-Martin Y Xpeng they have given proof of the value of design in what they present.
Invariably the displayed resources play a insight The important thing is that the establishment of a strong transport network on board this type of ship is really coming, following established routes, which we cannot doubt, will mark a key challenge in the way consumers will identify traditional brands.
For now, in Mexico not everyone will have a jettaat least in their heads, they will also have to make room for the VMO of Volkswagenwhich is named “Flying Tiger”which has a measure of 11.2 meters by 10.6 meters; eight rotors, two propellers and the ability to fly 200 kilometers per hourwith an autonomy of 60 minutes at full load.
#Volkswagen presented the prototype of its first passenger drone: “Volkswagen VMO, or Flying Tiger”.
💬 “Our long-term goal is to industrialize this concept and, like a ‘Flying Tiger’, it will break new ground in this market of… https://t.co/s2gUusoBfm#mobility pic.twitter.com/EB9q41N4FE
— Top🤖News📰 (@TopNewsFamily) July 30, 2022
The model was designed in the unit of volkswagen China, in collaboration with the agency tangerine and the shipowner Sunward.
The first aerial model of volkswagen confirms the seriousness that exists in the transport of passengers aboard drones for short transfers, where cities will undoubtedly launch routes for their operations, adding brands to formulas where their history in mobility will be the cover letter with which they conquer these segments.
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