Although the top spot has long remained unchanged with Samsung occupying it permanently, the reality is that the rest of the Top 5 top sellers on the planet are undergoing major changes. The most remarkable in recent months we have known now. Since Vivo has managed to climb another position, as it has revealed Canalys.
Reach fourth position
The Chinese firm has achieved a milestone in its trajectory, since it has managed to become the fourth mobile manufacturer in the world during the third quarter of this year 2021. A few days ago we already learned the details of the smartphone market, which has been followed contracting due to the shortage of chips. According to Canalys, Vivo has achieved the fourth place harvesting a 10% market share, compared to 9% last year in the same period. A fourth place in which it technically ties with Oppo, which has obtained exactly the same market share.
On the other hand, IDC has detailed that Vivo has become the top seller of smartphones in the Chinese market. These numbers refer to the exports and shipments made by the different manufacturers. Therefore, it seems that the Chinese firm is consolidating itself in a position in which it is increasingly comfortable. The fact is that the expansion of Vivo’s business to the West has consolidated the company as one of the most important manufacturers in the market. Samsung’s 23% market share is still a long way off, but it will take time to see where the brand can go in the future.
Growth in all markets
Vivo has reached this important position in the market with a global business strategy that is reaching more and more markets. The brand is already present in 50 different countries, and has 400 million users worldwide, which gives us an idea of how global its business already is. The brand has been characterized not only by launching new mobile phones at good prices but above all by being a brand that identifies with innovation. In fact, it has innovation centers in locations such as Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Sanchai, Xi’an, Taipei, Tokyo and San Diego.
If to this we add his good taste for him design on their phonesAs a result, we have a brand that has positioned itself in the market by offering its own personality when it is precisely the most difficult thing for a manufacturer to achieve. Vivo has traditionally been a pioneer brand in the smartphone market, where it has released some of the most important technologies in recent years in this market.